Marketing Branch Libraries to Students Through Web Videos

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Marketing Branch Libraries to Students Through Web Videos Our Top Ten Tips (in ten minutes) Brooke Cox and Caroline Gilson DePauw University Libraries

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Marketing Branch Libraries to Students Through Web Videos. Our Top Ten Tips (in ten minutes) Brooke Cox and Caroline Gilson DePauw University Libraries. Tip #1: Consider the why factor. Tip #1: Consider the why factor. Web 2.0 Image credit: http://flickr.com/photos/calvinly/430342332. - PowerPoint PPT Presentation

Transcript of Marketing Branch Libraries to Students Through Web Videos

Page 1: Marketing Branch Libraries to Students Through Web Videos

Marketing Branch Libraries to Students Through Web Videos

Our Top Ten Tips (in ten minutes)

Brooke Cox and Caroline GilsonDePauw University Libraries

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Tip #1: Consider the why factor

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Tip #1: Consider the why factor

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Web 2.0 Image credit: http://flickr.com/photos/calvinly/430342332

Tip #2: Consider video as a marketing tool

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Tip #3: Find your inspiration

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http://www.youtube.com/watch?v=Gu8eypvMRN8

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Tip #4: Collaborate

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Tip #5: Plan it

• storyboard your shots• write the scripts• gather props• find actors

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Tip #6: Film it• know your camera• lights and mics ready• film, film and more film• people are good

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Tip #7: Edit it• iMovie vs. Final Cut Pro• know your footage• the role audio will play

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Location…

Location…

Location…

Tip #8: Spread the word

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Tip #9: Assess it

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Tip #10: Keep building

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1. Consider the why factor

2. Consider video as marketing tool

3. Find inspiration

4. Collaborate

5. Plan it

6. Film it

7. Edit it

8. Spread the word

9. Assess it

10. Keep building

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Questions?

Brooke Cox [email protected]

Caroline Gilson [email protected]

Jessica Bozeman [email protected]