BluetunA - Sharing Mobile Music Taste, The Good, The Bad and the Ugly
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Transcript of BluetunA - Sharing Mobile Music Taste, The Good, The Bad and the Ugly
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BluetunA
((The The Good, Good, The The Bad and Bad and The UglyThe Ugly))
Stephan Baumann, Arianna Bassoli,Björn Jung, Martin Wisniowski
Competence Center Computational Culture - DFKI, GermanyLondon School of Economics and Political Science, UK
Academy of Media Arts (KHM), Germany
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CoffeeEvents
ConcertsCDs
MerchandisingFandomPeopleWaiting
Being in transition
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Artistsl
Musicl
Music Lovers
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Artistsl
Musicl
Music Lovers
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NO business model:
- Sharing of profiles of music taste(property of the music listeners)
Free, opensource application Free, spam-free matching service
Free bandwidth = bluetooth Mass penetration = mobile phones
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Side remark: Why is it free?
No funding, no sponsors involved,interdisciplinary team effort!
coding: Björn‘s diploma thesissocial studies: Arianna
community building: Flo (Martin)concept & evangelizing: Stephan
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Support of cultural patterns:
Meet like-minded people in firstlifeTalk about music
Share music (CC, private copies?)
= Culture!
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The target audience has limited budget!
MoneyTime
Slots of attention (Games, Web2.0, ...)
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BluetunA-on-the-go
(1) Download application
(2) Set up profile by ID3tags (automatic) by last.fm (connect) by offer&seek
(3) Search for people nearby match of profiles
(4) Limits :( server OR client mode 8 connections in parallel
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Profile: light
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Profile: last.fm import
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Critical MASS?Do we live in a BluetunA-Universe already?
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BluetunA-hotspot
(1) Download application(2) Set up profile by ID3tags (automatic) by last.fm (background) by offer&seek(3) Search for people in a hotspot zone match of profiles buddylists bookmarks download(4) Benefit :) server AND client mode unlimited(?) connections
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BluetunA-Universe
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ISP, Telcos, etc. ... Privacy?! „Ad/Spam“-free!
BluetunA-Universe
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Artistsl
Musicl
Music Lovers
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CO-CREATION model
1 Coffeeshop buys a server (hardware) 2 We give them BluetunA hotspot software
3 They offer free BluetunA experience4 They attract more customers
5 We attract more BluetunA users...and at least some fame!
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CO-CREATION model
>>> More coffee>>> More talks about music
>>> Re-shaping social interaction patterns(not proven yet!!!)
>>> ... increasing sales ofconcert tickets, CDs, merchandising
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Competitor? NO!
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love it (or hate it)
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Ask us for your beta version!Help us! We need developers!
(Interactivity booth i15 at CHI07)
http://bluetuna.opendfki.de
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T-Shirts? Sorry, sold out ...
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...but get your color and size onlineat our website!
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http://bluetuna.opendfki.de