BlueHornet's 2014 Consumer Views of Email Marketing Webinar 3 of 6: Email Frequency & Relevancy

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BlueHornet's 2014 Consumer Views of Email Marketing Webinar 3 of 6: Email Frequency & Relevancy

Transcript of BlueHornet's 2014 Consumer Views of Email Marketing Webinar 3 of 6: Email Frequency & Relevancy

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A|B Testing• Offer type• Age group• Product type• Geography

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• Find ways to stand outin the inbox

• Let consumers control their subscriptions and frequency

• Ease subscribers in with a welcome stream of emails

• Find out why users unsubscribe from your list

• Monitor acquisition sources and analyze subscriber performance per source

• A|B test different offer types

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