www.BlueOrchidMarketing.com

Blue Orchid MarketingP. O. Box 3056

Danbury, CT 06813-3056

Anil Malik, PresidentSandie Wike, Executive Director

Phone: 203.746.5901Fax: 253.276.0532

In this Issue

Notes from the President Recent Events November Fun Facts Thanksgiving Trivia Thanksgiving jokes to share with your kids Upcoming Events

November 2010

Web version

Unsubscribe

Notes from the President

Are you taking full advantage of client/patient testimonials? If not, you’re missing an opportunity to build your loyal newsletter following and increase business. People like to hear what others have to say about you.

So how do you collect testimonials if you haven ’t ever paid attention to this in the past? There are several areas you can look at to collect these favorable comments:

1. Look through past emails/letters that a patient or client sent you thanking

you for your service. Send them a quick note to get permission to use their

comments in your newsletter or web site.

2. Use Social Media sites to gather comments from others. Your Facebook

and Twitter sites will often have comments made by friends. Again, always

ask permission to use the comments.

3. If you have a blog on your web site, check there for comments from others.

4. If you are a law firm, routinely ask for feedback and comments at the close

of a case. Make it part of your process.

5. If you are a medical practitioner, train your front desk to spot happy people

as they are waiting to see you or on their way out. Have a form available

that they can fill out and sign to give you permission. Your front office staff

is often very tuned in to who is feeling good about their visit.

6. Every time someone compliments you, get in the habit of asking them if

they would put that in writing to use as a testimonial. People are flattered

that you asked and are usually happy to do it.

It’s not hard to get testimonials, you just need to be aware of it and actively think about it. Put it on your radar to look for opportunities to gather testimonials. You’ll be surprised how quickly you can build a testimonial collection.

Recent Events:

The Top Practices Summit was truly awesome. We visited the office of Dr. Peter Wishnie, Family Foot & Ankle Specialists, in Piscataway, to see firsthand how a successful top podiatry practice runs. It was an impressive visit not only for all of the other podiatrists in attendance, but also for vendors and other business people who participated. Dr. Wishnie emphasized the need for every

office to have documented processes to make everything run efficiently on a consistent basis.

Rem Jackson led the remainder of the conference with goal setting techniques and concrete plans for how to accomplish your goals. The sessions were filled with information about targeted marketing, web site design and search engine optimization, social media, hiring practices, and other pertinent information you can use to grow your practice.

Check out photos from the Summit on Facebook.

The PILMMA conference was held at the beautiful Wynn Hotel in Las Vegas. The conference was outstanding − jam packed with speakers and topics to help law firms manage and market their practices. It was a great networking opportunity and everyone left full of ideas to implement to make their business grow.

An added bonus was a “Dancing With the Stars” − type dance

competition going on down the hall, complete with costumes and amazing dancers. It made the breaks very interesting!

Check out photos from the PILMMA Conference on Facebook.

This was our first time at the AAPPM conference at the amazing Lago Mar resort in Fort Lauderdale. The conference was top notch and extremely well organized. We had the opportunity to see many of our clients (which is always a treat for us) and to meet many potential new clients as well. Our thanks to Hal Ornstein for inviting us to attend … we look forward to many more.

Check out photos from the AAPPM Conference on Facebook.

November Fun Facts

November is:

l National Epilepsy Month

l Peanut Butter Lovers Month

l National Sleep Comfort Month

Thanksgiving Trivia

The first American Thanksgiving was celebrated in 1621 to commemorate the harvest reaped by the Plymouth Colony after a harsh winter. Governor William Bradford proclaimed a day of thanksgiving. The colonists celebrated it as a traditional English harvest feast, to which they invited the local Wampanoag Indians. The celebration lasted three days and consisted of food and games.

Days of thanksgiving were celebrated throughout the colonies after fall harvests. All thirteen colonies did not, however, celebrate Thanksgiving at the same time until October 1777. George Washington was the first president to declare the holiday, in 1789.

Test your Thanksgiving knowledge!

True or False: Thanksgiving is only celebrated in the United States.

a. Which of the following foods was probably NOT served at the first Thanksgiving feast: (a) Pumpkin Pie (b) Yams (c) Corn (d) Vegetables.

b. Which drink was brought along on the Mayflower? (a) Beer (b) Wine (c) Soda (d) Pina Coladas

c. Who was the chief of the Wampanoag tribe (invited guests at the first Thanksgiving)? (a) Squanto (b) Samoset (c) Cheyenne (d) Massasoit.

d. Green bean casseroles are a favorite at Thanksgiving dinners. How many green bean casseroles will be served this Thanksgiving? (a) one-half million (b) 10 million (c) 20 million (d) 40 million.

Thanksgiving jokes to share with your kids:

l Why did the Pilgrims eat turkey on Thanksgiving?

They couldn ’t get the moose in the oven!

l Where did the first corn come from?

The stalk brought it.

l Why did the Indian chief wear so many feathers?

To keep his wigwam.

l How did the Mayflower show that it liked America?

It hugged the shore.

l Which side of the turkey has the most feathers?

The outside.

l Can a turkey jump higher than the Empire State Building?

Yes − a building can ’t jump at all.

Answers to trivia: False: Canada also celebrates a Thanksgiving Day. a. The correct answer is Pumpkin Pie. They didn't have ovens to bake a

pie. b. The correct answer is Beer. c. The correct answer is Massasoit. d. The correct answer is 40 million!

Find us on Facebook to see more photos from the Great Legal Marketing Conference. You

might see yourself there!

Top Practices Summit

Piscataway, New Jersey

October 15 − 17, 2010

PILMMA (Personal Injury Lawyers Marketing & Management

Association)

Las Vegas, Nevada

October 29 − 30, 2010

AAPPM (American Academy of Podiatric Practice Management)

Fort Lauderdale, Florida

Nov. 5 − 6, 2010

Upcoming Events:

December 2, 2010

Great Legal Marketing Rescue Mission

Chicago, IL

www.GreatLegalMarketing.com

From all of us at

Blue Orchid Marketing,

Have a warm and wonderful Thanksgiving filled with Family, Friends,

Good Food, and Great Times

Happy Thanksgiving!

Blue Orchid Marketing, P. O. Box 3056, Danbury, CT 06813-3056, Phone: 203.746.5901, Fax: 253.276.0532

   www.BlueOrchidMarketing.com

Blue Orchid MarketingP. O. Box 3056

Danbury, CT 06813-3056

Anil Malik, PresidentSandie Wike, Executive Director

Phone: 203.746.5901Fax: 253.276.0532

In this Issue

Notes from the President Recent Events November Fun Facts Thanksgiving Trivia Thanksgiving jokes to share with your kids Upcoming Events

November 2010

Web version

Unsubscribe

Notes from the President

Are you taking full advantage of client/patient testimonials? If not, you’re missing an opportunity to build your loyal newsletter following and increase business. People like to hear what others have to say about you.

So how do you collect testimonials if you haven ’t ever paid attention to this in the past? There are several areas you can look at to collect these favorable comments:

1. Look through past emails/letters that a patient or client sent you thanking

you for your service. Send them a quick note to get permission to use their

comments in your newsletter or web site.

2. Use Social Media sites to gather comments from others. Your Facebook

and Twitter sites will often have comments made by friends. Again, always

ask permission to use the comments.

3. If you have a blog on your web site, check there for comments from others.

4. If you are a law firm, routinely ask for feedback and comments at the close

of a case. Make it part of your process.

5. If you are a medical practitioner, train your front desk to spot happy people

as they are waiting to see you or on their way out. Have a form available

that they can fill out and sign to give you permission. Your front office staff

is often very tuned in to who is feeling good about their visit.

6. Every time someone compliments you, get in the habit of asking them if

they would put that in writing to use as a testimonial. People are flattered

that you asked and are usually happy to do it.

It’s not hard to get testimonials, you just need to be aware of it and actively think about it. Put it on your radar to look for opportunities to gather testimonials. You’ll be surprised how quickly you can build a testimonial collection.

Recent Events:

The Top Practices Summit was truly awesome. We visited the office of Dr. Peter Wishnie, Family Foot & Ankle Specialists, in Piscataway, to see firsthand how a successful top podiatry practice runs. It was an impressive visit not only for all of the other podiatrists in attendance, but also for vendors and other business people who participated. Dr. Wishnie emphasized the need for every

office to have documented processes to make everything run efficiently on a consistent basis.

Rem Jackson led the remainder of the conference with goal setting techniques and concrete plans for how to accomplish your goals. The sessions were filled with information about targeted marketing, web site design and search engine optimization, social media, hiring practices, and other pertinent information you can use to grow your practice.

Check out photos from the Summit on Facebook.

The PILMMA conference was held at the beautiful Wynn Hotel in Las Vegas. The conference was outstanding − jam packed with speakers and topics to help law firms manage and market their practices. It was a great networking opportunity and everyone left full of ideas to implement to make their business grow.

An added bonus was a “Dancing With the Stars” − type dance

competition going on down the hall, complete with costumes and amazing dancers. It made the breaks very interesting!

Check out photos from the PILMMA Conference on Facebook.

This was our first time at the AAPPM conference at the amazing Lago Mar resort in Fort Lauderdale. The conference was top notch and extremely well organized. We had the opportunity to see many of our clients (which is always a treat for us) and to meet many potential new clients as well. Our thanks to Hal Ornstein for inviting us to attend … we look forward to many more.

Check out photos from the AAPPM Conference on Facebook.

November Fun Facts

November is:

l National Epilepsy Month

l Peanut Butter Lovers Month

l National Sleep Comfort Month

Thanksgiving Trivia

The first American Thanksgiving was celebrated in 1621 to commemorate the harvest reaped by the Plymouth Colony after a harsh winter. Governor William Bradford proclaimed a day of thanksgiving. The colonists celebrated it as a traditional English harvest feast, to which they invited the local Wampanoag Indians. The celebration lasted three days and consisted of food and games.

Days of thanksgiving were celebrated throughout the colonies after fall harvests. All thirteen colonies did not, however, celebrate Thanksgiving at the same time until October 1777. George Washington was the first president to declare the holiday, in 1789.

Test your Thanksgiving knowledge!

True or False: Thanksgiving is only celebrated in the United States.

a. Which of the following foods was probably NOT served at the first Thanksgiving feast: (a) Pumpkin Pie (b) Yams (c) Corn (d) Vegetables.

b. Which drink was brought along on the Mayflower? (a) Beer (b) Wine (c) Soda (d) Pina Coladas

c. Who was the chief of the Wampanoag tribe (invited guests at the first Thanksgiving)? (a) Squanto (b) Samoset (c) Cheyenne (d) Massasoit.

d. Green bean casseroles are a favorite at Thanksgiving dinners. How many green bean casseroles will be served this Thanksgiving? (a) one-half million (b) 10 million (c) 20 million (d) 40 million.

Thanksgiving jokes to share with your kids:

l Why did the Pilgrims eat turkey on Thanksgiving?

They couldn ’t get the moose in the oven!

l Where did the first corn come from?

The stalk brought it.

l Why did the Indian chief wear so many feathers?

To keep his wigwam.

l How did the Mayflower show that it liked America?

It hugged the shore.

l Which side of the turkey has the most feathers?

The outside.

l Can a turkey jump higher than the Empire State Building?

Yes − a building can ’t jump at all.

Answers to trivia: False: Canada also celebrates a Thanksgiving Day. a. The correct answer is Pumpkin Pie. They didn't have ovens to bake a

pie. b. The correct answer is Beer. c. The correct answer is Massasoit. d. The correct answer is 40 million!

Find us on Facebook to see more photos from the Great Legal Marketing Conference. You

might see yourself there!

Top Practices Summit

Piscataway, New Jersey

October 15 − 17, 2010

PILMMA (Personal Injury Lawyers Marketing & Management

Association)

Las Vegas, Nevada

October 29 − 30, 2010

AAPPM (American Academy of Podiatric Practice Management)

Fort Lauderdale, Florida

Nov. 5 − 6, 2010

Upcoming Events:

December 2, 2010

Great Legal Marketing Rescue Mission

Chicago, IL

www.GreatLegalMarketing.com

From all of us at

Blue Orchid Marketing,

Have a warm and wonderful Thanksgiving filled with Family, Friends,

Good Food, and Great Times

Happy Thanksgiving!

Blue Orchid Marketing, P. O. Box 3056, Danbury, CT 06813-3056, Phone: 203.746.5901, Fax: 253.276.0532

   www.BlueOrchidMarketing.com

Blue Orchid MarketingP. O. Box 3056

Danbury, CT 06813-3056

Anil Malik, PresidentSandie Wike, Executive Director

Phone: 203.746.5901Fax: 253.276.0532

In this Issue

Notes from the President Recent Events November Fun Facts Thanksgiving Trivia Thanksgiving jokes to share with your kids Upcoming Events

November 2010

Web version

Unsubscribe

Notes from the President

Are you taking full advantage of client/patient testimonials? If not, you’re missing an opportunity to build your loyal newsletter following and increase business. People like to hear what others have to say about you.

So how do you collect testimonials if you haven ’t ever paid attention to this in the past? There are several areas you can look at to collect these favorable comments:

1. Look through past emails/letters that a patient or client sent you thanking

you for your service. Send them a quick note to get permission to use their

comments in your newsletter or web site.

2. Use Social Media sites to gather comments from others. Your Facebook

and Twitter sites will often have comments made by friends. Again, always

ask permission to use the comments.

3. If you have a blog on your web site, check there for comments from others.

4. If you are a law firm, routinely ask for feedback and comments at the close

of a case. Make it part of your process.

5. If you are a medical practitioner, train your front desk to spot happy people

as they are waiting to see you or on their way out. Have a form available

that they can fill out and sign to give you permission. Your front office staff

is often very tuned in to who is feeling good about their visit.

6. Every time someone compliments you, get in the habit of asking them if

they would put that in writing to use as a testimonial. People are flattered

that you asked and are usually happy to do it.

It’s not hard to get testimonials, you just need to be aware of it and actively think about it. Put it on your radar to look for opportunities to gather testimonials. You’ll be surprised how quickly you can build a testimonial collection.

Recent Events:

The Top Practices Summit was truly awesome. We visited the office of Dr. Peter Wishnie, Family Foot & Ankle Specialists, in Piscataway, to see firsthand how a successful top podiatry practice runs. It was an impressive visit not only for all of the other podiatrists in attendance, but also for vendors and other business people who participated. Dr. Wishnie emphasized the need for every

office to have documented processes to make everything run efficiently on a consistent basis.

Rem Jackson led the remainder of the conference with goal setting techniques and concrete plans for how to accomplish your goals. The sessions were filled with information about targeted marketing, web site design and search engine optimization, social media, hiring practices, and other pertinent information you can use to grow your practice.

Check out photos from the Summit on Facebook.

The PILMMA conference was held at the beautiful Wynn Hotel in Las Vegas. The conference was outstanding − jam packed with speakers and topics to help law firms manage and market their practices. It was a great networking opportunity and everyone left full of ideas to implement to make their business grow.

An added bonus was a “Dancing With the Stars” − type dance

competition going on down the hall, complete with costumes and amazing dancers. It made the breaks very interesting!

Check out photos from the PILMMA Conference on Facebook.

This was our first time at the AAPPM conference at the amazing Lago Mar resort in Fort Lauderdale. The conference was top notch and extremely well organized. We had the opportunity to see many of our clients (which is always a treat for us) and to meet many potential new clients as well. Our thanks to Hal Ornstein for inviting us to attend … we look forward to many more.

Check out photos from the AAPPM Conference on Facebook.

November Fun Facts

November is:

l National Epilepsy Month

l Peanut Butter Lovers Month

l National Sleep Comfort Month

Thanksgiving Trivia

The first American Thanksgiving was celebrated in 1621 to commemorate the harvest reaped by the Plymouth Colony after a harsh winter. Governor William Bradford proclaimed a day of thanksgiving. The colonists celebrated it as a traditional English harvest feast, to which they invited the local Wampanoag Indians. The celebration lasted three days and consisted of food and games.

Days of thanksgiving were celebrated throughout the colonies after fall harvests. All thirteen colonies did not, however, celebrate Thanksgiving at the same time until October 1777. George Washington was the first president to declare the holiday, in 1789.

Test your Thanksgiving knowledge!

True or False: Thanksgiving is only celebrated in the United States.

a. Which of the following foods was probably NOT served at the first Thanksgiving feast: (a) Pumpkin Pie (b) Yams (c) Corn (d) Vegetables.

b. Which drink was brought along on the Mayflower? (a) Beer (b) Wine (c) Soda (d) Pina Coladas

c. Who was the chief of the Wampanoag tribe (invited guests at the first Thanksgiving)? (a) Squanto (b) Samoset (c) Cheyenne (d) Massasoit.

d. Green bean casseroles are a favorite at Thanksgiving dinners. How many green bean casseroles will be served this Thanksgiving? (a) one-half million (b) 10 million (c) 20 million (d) 40 million.

Thanksgiving jokes to share with your kids:

l Why did the Pilgrims eat turkey on Thanksgiving?

They couldn ’t get the moose in the oven!

l Where did the first corn come from?

The stalk brought it.

l Why did the Indian chief wear so many feathers?

To keep his wigwam.

l How did the Mayflower show that it liked America?

It hugged the shore.

l Which side of the turkey has the most feathers?

The outside.

l Can a turkey jump higher than the Empire State Building?

Yes − a building can ’t jump at all.

Answers to trivia: False: Canada also celebrates a Thanksgiving Day. a. The correct answer is Pumpkin Pie. They didn't have ovens to bake a

pie. b. The correct answer is Beer. c. The correct answer is Massasoit. d. The correct answer is 40 million!

Find us on Facebook to see more photos from the Great Legal Marketing Conference. You

might see yourself there!

Top Practices Summit

Piscataway, New Jersey

October 15 − 17, 2010

PILMMA (Personal Injury Lawyers Marketing & Management

Association)

Las Vegas, Nevada

October 29 − 30, 2010

AAPPM (American Academy of Podiatric Practice Management)

Fort Lauderdale, Florida

Nov. 5 − 6, 2010

Upcoming Events:

December 2, 2010

Great Legal Marketing Rescue Mission

Chicago, IL

www.GreatLegalMarketing.com

From all of us at

Blue Orchid Marketing,

Have a warm and wonderful Thanksgiving filled with Family, Friends,

Good Food, and Great Times

Happy Thanksgiving!

Blue Orchid Marketing, P. O. Box 3056, Danbury, CT 06813-3056, Phone: 203.746.5901, Fax: 253.276.0532

   www.BlueOrchidMarketing.com

Blue Orchid MarketingP. O. Box 3056

Danbury, CT 06813-3056

Anil Malik, PresidentSandie Wike, Executive Director

Phone: 203.746.5901Fax: 253.276.0532

In this Issue

Notes from the President Recent Events November Fun Facts Thanksgiving Trivia Thanksgiving jokes to share with your kids Upcoming Events

November 2010

Web version

Unsubscribe

Notes from the President

Are you taking full advantage of client/patient testimonials? If not, you’re missing an opportunity to build your loyal newsletter following and increase business. People like to hear what others have to say about you.

So how do you collect testimonials if you haven ’t ever paid attention to this in the past? There are several areas you can look at to collect these favorable comments:

1. Look through past emails/letters that a patient or client sent you thanking

you for your service. Send them a quick note to get permission to use their

comments in your newsletter or web site.

2. Use Social Media sites to gather comments from others. Your Facebook

and Twitter sites will often have comments made by friends. Again, always

ask permission to use the comments.

3. If you have a blog on your web site, check there for comments from others.

4. If you are a law firm, routinely ask for feedback and comments at the close

of a case. Make it part of your process.

5. If you are a medical practitioner, train your front desk to spot happy people

as they are waiting to see you or on their way out. Have a form available

that they can fill out and sign to give you permission. Your front office staff

is often very tuned in to who is feeling good about their visit.

6. Every time someone compliments you, get in the habit of asking them if

they would put that in writing to use as a testimonial. People are flattered

that you asked and are usually happy to do it.

It’s not hard to get testimonials, you just need to be aware of it and actively think about it. Put it on your radar to look for opportunities to gather testimonials. You’ll be surprised how quickly you can build a testimonial collection.

Recent Events:

The Top Practices Summit was truly awesome. We visited the office of Dr. Peter Wishnie, Family Foot & Ankle Specialists, in Piscataway, to see firsthand how a successful top podiatry practice runs. It was an impressive visit not only for all of the other podiatrists in attendance, but also for vendors and other business people who participated. Dr. Wishnie emphasized the need for every

office to have documented processes to make everything run efficiently on a consistent basis.

Rem Jackson led the remainder of the conference with goal setting techniques and concrete plans for how to accomplish your goals. The sessions were filled with information about targeted marketing, web site design and search engine optimization, social media, hiring practices, and other pertinent information you can use to grow your practice.

Check out photos from the Summit on Facebook.

The PILMMA conference was held at the beautiful Wynn Hotel in Las Vegas. The conference was outstanding − jam packed with speakers and topics to help law firms manage and market their practices. It was a great networking opportunity and everyone left full of ideas to implement to make their business grow.

An added bonus was a “Dancing With the Stars” − type dance

competition going on down the hall, complete with costumes and amazing dancers. It made the breaks very interesting!

Check out photos from the PILMMA Conference on Facebook.

This was our first time at the AAPPM conference at the amazing Lago Mar resort in Fort Lauderdale. The conference was top notch and extremely well organized. We had the opportunity to see many of our clients (which is always a treat for us) and to meet many potential new clients as well. Our thanks to Hal Ornstein for inviting us to attend … we look forward to many more.

Check out photos from the AAPPM Conference on Facebook.

November Fun Facts

November is:

l National Epilepsy Month

l Peanut Butter Lovers Month

l National Sleep Comfort Month

Thanksgiving Trivia

The first American Thanksgiving was celebrated in 1621 to commemorate the harvest reaped by the Plymouth Colony after a harsh winter. Governor William Bradford proclaimed a day of thanksgiving. The colonists celebrated it as a traditional English harvest feast, to which they invited the local Wampanoag Indians. The celebration lasted three days and consisted of food and games.

Days of thanksgiving were celebrated throughout the colonies after fall harvests. All thirteen colonies did not, however, celebrate Thanksgiving at the same time until October 1777. George Washington was the first president to declare the holiday, in 1789.

Test your Thanksgiving knowledge!

True or False: Thanksgiving is only celebrated in the United States.

a. Which of the following foods was probably NOT served at the first Thanksgiving feast: (a) Pumpkin Pie (b) Yams (c) Corn (d) Vegetables.

b. Which drink was brought along on the Mayflower? (a) Beer (b) Wine (c) Soda (d) Pina Coladas

c. Who was the chief of the Wampanoag tribe (invited guests at the first Thanksgiving)? (a) Squanto (b) Samoset (c) Cheyenne (d) Massasoit.

d. Green bean casseroles are a favorite at Thanksgiving dinners. How many green bean casseroles will be served this Thanksgiving? (a) one-half million (b) 10 million (c) 20 million (d) 40 million.

Thanksgiving jokes to share with your kids:

l Why did the Pilgrims eat turkey on Thanksgiving?

They couldn ’t get the moose in the oven!

l Where did the first corn come from?

The stalk brought it.

l Why did the Indian chief wear so many feathers?

To keep his wigwam.

l How did the Mayflower show that it liked America?

It hugged the shore.

l Which side of the turkey has the most feathers?

The outside.

l Can a turkey jump higher than the Empire State Building?

Yes − a building can ’t jump at all.

Answers to trivia: False: Canada also celebrates a Thanksgiving Day. a. The correct answer is Pumpkin Pie. They didn't have ovens to bake a

pie. b. The correct answer is Beer. c. The correct answer is Massasoit. d. The correct answer is 40 million!

Find us on Facebook to see more photos from the Great Legal Marketing Conference. You

might see yourself there!

Top Practices Summit

Piscataway, New Jersey

October 15 − 17, 2010

PILMMA (Personal Injury Lawyers Marketing & Management

Association)

Las Vegas, Nevada

October 29 − 30, 2010

AAPPM (American Academy of Podiatric Practice Management)

Fort Lauderdale, Florida

Nov. 5 − 6, 2010

Upcoming Events:

December 2, 2010

Great Legal Marketing Rescue Mission

Chicago, IL

www.GreatLegalMarketing.com

From all of us at

Blue Orchid Marketing,

Have a warm and wonderful Thanksgiving filled with Family, Friends,

Good Food, and Great Times

Happy Thanksgiving!

Blue Orchid Marketing, P. O. Box 3056, Danbury, CT 06813-3056, Phone: 203.746.5901, Fax: 253.276.0532