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Value

Innovation

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NavigatetonewBlueOceans

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3

Avoid the Red Ocean

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WhatisaRedOcean?

Amarketinwhichthecompetitionhave

nothingleft

to

compete

on

other

than

PRICE

Examples

Telephony(Voice

Services)

Fitness

AirTravel

ManagedServices

BlueOcean,RedOcean,StrategyCanvasandotherrelatedmarksarecopyrightKim,W.ChanandMauborgne,Renee.

Blue

Ocean

Strategy:

How

to

Create

Uncontested

Market

Space

and

Make

the

Competition

Irrelevant.

Boston:

Harvard

Business

School Publishing,

2005.

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5

NavigatetoBlueOceans

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WhatisaBlueOcean?

Acompetitive

strategy

in

which

the

competitionismadeirrelevant(ormuchless

relevant)throughanapproachthatpursues

differentiationAND

low

cost

to

open

a

previouslyuntappedorunderservedmarket

6

BlueOcean,RedOcean,StrategyCanvasandotherrelatedmarksarecopyrightKim,W.ChanandMauborgne,Renee.

Blue

Ocean

Strategy:

How

to

Create

Uncontested

Market

Space

and

Make

the

Competition

Irrelevant.

Boston:

Harvard

Business

School Publishing,

2005.

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Set New Strategic Directions

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NavigatetoBIG BlueOceans

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9

How?

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BlueOcean Strategy:

Value

Innovation Simultaneous

pursuitof

Differentiationand

LowCost

TheCornerstoneofBlueOcean

Strategy

BlueOcean,RedOcean,StrategyCanvasandotherrelatedmarksarecopyrightKim,W.ChanandMauborgne,Renee.

Blue

Ocean

Strategy:

How

to

Create

Uncontested

Market

Space

and

Make

the

Competition

Irrelevant.

Boston:

Harvard

Business

School Publishing,

2005.

COSTS

BUYERVALUE

VALUE

INNOVATION

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CreativeThinking

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StructuredBrainstorming

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BlueOcean Strategy:

The

Four

Actions

FrameworkHowdowe

createanew

valuecurvethat

willdifferentiate

usfromthe

competitionina

waythat

makes

themirrelevant?

BlueOcean,RedOcean,StrategyCanvasandotherrelatedmarksarecopyrightKim,W.ChanandMauborgne,Renee.

Blue

Ocean

Strategy:

How

to

Create

Uncontested

Market

Space

and

Make

the

Competition

Irrelevant.

Boston:

Harvard

Business

School Publishing,

2005.

REDUCEWhichfactorsshould

bereducedwellbelowtheindustrystandard?

RAISEWhichfactorsshouldberaisedwellabove

theindustrystandard?

ELIMINATEWhichofthefactors

thattheindustrytakesfor

granted

should

be

eliminated?

CREATEWhichfactorsshould

becreatedthattheindustry

has

never

offered?

ANewValueCurve

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Create

a

Value

Innovation

Curve

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ContinuousValue

Innovation

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BlueOcean

Case

Study:

Formule1

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Formule1:ValueInnovationCurve

ValueCurve Hotel**

Value

High

Low

ValueCurveHotel*

Eliminate Reduce Raise

Average

Formule1

copyright Kim&Mauborgne

KeyElements

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TheValueCreatedbyFormule1

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Create

Formule1

Value

KeyElements

Eliminate Reduce Raise

ValueCurve Htel**ValueCurve Htel*

High

Low

Average

copyright

Kim&

Mauborgne

Formule1:ValueInnovationCurve

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20

Ready,

Set,

Go.

.

.

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SalesDavidREdniePresident

&

CEO

SalesChannel EuropeSARL

Ph: +33676600925

Email:david@saleschanneleurope.com

Blog:http://saleschannel.blogspot.com

Website:www.saleschanneleurope.comMotivation

Performance