Mobile Phone Marketing

Blue Media Zone Ph: (407) 460-3677

jlazar@bluemediazone.com www.bluemediazone.com

Ph: (407) 460-3677 jlazar@bluemediazone.com

Blue Media Inc. specializes in Mobile Phone Marketing using Bluetooth® broadcasting technology and SMS Text Messaging to deliver advertising content directly to the consumer’s phone.

Bluetooth® broadcasting is one of the most innovative and profitable marketing concepts in the world today, using Bluetooth® technology and SMS Text Messages to deliver content quickly and directly to consumers. A new generation of marketing is here and by using Mobile Phone Marketing, a secure nationwide network of Blue Media Zones will increase advertising distribution for clients cost effectively.

Advertisers can use Blue Media to distribute their content directly to the consumer both efficiently and effectively.

Advertisers can also benefit from the viral component since the downloaded messages can be sent from their cell phones to friends and family members. The consumer can take advantage of the advertising content downloaded to their cell phones hassle free.

Local, regional, national and international advertisers will be able to take advantage of a nationwide network of Blue Media Zones.

How does the Blue Media Zone work?1. The broadcast unit scans and detects Bluetooth® enabled phones. 2. The unit sends a permission request to the phone for the user to opt-in to receive

information. 3. Once the consumer gives permission, the content is downloaded to the cell phone.4. The consumer may decide to request the information through an SMS Text message.

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Why is Blue Media essential to companies in the 21st century?

Safe, screened, and spam free Bluetooth and SMS Text Messaging marketing network that people come back to over-and-over again for trusted content and valuable offers.

Non-threatening, opt-in communication of content. Records cell phones user’s desires for receiving messages and utilizes that information

for future campaigns. No special requirements by the potential customer. The majority of cell phones are

Bluetooth® and SMS Text Messaging capable, and no special software is required on the cell phone.

Exceptionally high recall rates by the user on their phone. Content can be forwarded to others creating a revolutionary viral marketing effect. Content is made available quickly. Most downloads can be viewable on the phone in a

few seconds. Unmatched data tracking of user behavior and hardware. Reporting shows number of

devices, number of downloads and the number of successful or failed deliveries. Increases area of influence to cell phone users, not just those close to advertisement.

Range of influence varies from 75 feet to over 300 feet depending on the model of server and cell phone.

Utilizes the number one communication device (the cell phone) to deliver the message. Innovative delivery method of multimedia content that is very cost efficient and

effective.

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USA Statistics

The penetration of cell phone users is staggering. The following statistics illustrate the potential untapped market.

Cell phone users in the USA are about 82.4% of the population (about 250 million). Approximately 80% of cell phones in the USA are equipped with Bluetooth® wireless

technology. Approximately 70% of cell phone users have their Bluetooth® wireless device enabled. Cutting that number by half, the conservative estimate is over 70 million cell phone users

will be detectable by the equipment. At a 15% opt-in, over 10 million cell phone users downloading content. Penetration of cell phone users with their Bluetooth® wireless technology discoverable

varies by age group:o >45 years old: 41.52%o 30 – 45 years old: 65.35%o <29 years old: 79.61%

Comparison of Advertising Medium

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Case Studies

Proximity marketing, like the Blue Media service, is relatively new to the United States. In many ways, Europe is more advanced in the application of some technologies.

Case 1: The BBC installed servers in train stations for three weeks with a new video clip each day promoting a new TV series. Over 26,000 users downloaded the clips. It is estimated that over 180,000 cell phone users were contacted when they forwarded the video clips to their friends.

Case 2: The U.S. Naval Reserve placed servers in selected locations on Navy bases showing a two minute recruitment video. The opt-in rate was 31.6 percent. This campaign supplemented a phone kiosk advertisement.

Case 3: Coldplay announced a new album with a billboard at six train stations with a server transmitting video clips and audio files from the album. In two weeks, 87,000 devices were contacted with 15,000 downloads.

Case 4: Pepsi installed servers in 50 locations across the southwestern US for a one month broadcast of video clips. Servers were moved based on performance. Over 7,800 downloads occurred during the campaign.

Case 5: An ad warning young drivers about the dangers of drunk driving was broadcast on servers in conjunction with a TV advertisement. Approximately 330,000 devices were contacted with over 103,000 downloads (approximately 30% opt-in rate).The minimum download opt-in has been 15%. Obviously, the desirability of the content affects the download rate.

How does the Blue Media Zone interface with the consumer?• Non-threatening, triple opt-in communication of

content. • No private information is accessed by the system. • No special requirements. Most phones are equipped

for content. • Content can be forwarded to others, creating a

valuable viral component to all campaigns. • Content is made available quickly - most are

viewable within seconds.

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Broadcast UnitsUp to 56 Concurrent connections

Bluetooth range: 100m/300ft Dimensions: 22×14x3.8 cm

(8.7×5.5×1.5 in) Weight: 850/890g Power Consumption: 4.5 Watts Power Plug: Standard US plug Operational Temperature: -10C

to +60C (14F to 140F) Operational Reliability: very

high (no movable mechanical elements: no hard drive; heat sink instead of fan)

Network Connectivity: Wired Internet (preferred) or WiFi

Types of Content:

The following content types can be sent via a Blue Media server to cell phones: Graphic Files Animated Graphics Audio or Video Clip SMS Text Message WML Page

The ability to play content is driven by the cell phone and not all phones will be compatible with all file types.

Blue Media Zone Network

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