Next-­‐Gen  Donor  Database

Do  you  know  your  retention  rate?  

In  our  surveys,  less  than  45%  of  fundraisers    knew  their  current  donor  retention  rate.

Do  you  know  your  retention  rate?

Fundraising  Effectiveness  Project  (FEP)  A  project  to  help  nonprofit  organizations    

measure  and  compare  

.

Participating  Donor  Software  Firms:  

• Donor2/Campus  Management  Corporation    • PhilanthrAppeal  (FundTrack  Software)  • DonorPerfect  Fundraising  Software      

• The  Raiser’s  Edge  ®  (Blackbaud)  • eTapestry                  

• Avectra  • Bloomerang      

• Sage  Software  

• MatchMaker  FundRaising  Software      

• Telosa  Software  (Exceed!)  • Metafile

Fundraising  Effectiveness  Survey  »

The  2014  results  are  in  »  

Nearly  6  out  of  every  10  donors  do  not  give  again!

New  donor  retention  is  even  worse  »  

Donor Attrition Over Five Years

# of Donors

Attrition Rate

Donors Remaining

After 1 Year

Donors Remaining

After 2 Years

Donors Remaining

After 3 Years

Donors Remaining

After 4 Years

Donors Remaining

After 5 Years

1,000 20% 800 640 512 410 328

1,000 40% 600 360 216 130 78

1,000 60% 400 160 64 26 10

So  what?

So  what?Improving  donor  retention  rates  by  just  10%  can  increase  the  lifetime  value  of  your  database  by  150-­‐200%!  -­‐ Dr.  Adrian  Sergeant,Bloomerang  Chief  Scientist

Donor  retention  math  »

Bloomerang  is  built  to  address    the  retention  problem.

Jay  B.  Love  -­‐  Co-­‐Founder  &  CEO  

•  30  Years  of  Technology  Leadership  •  Over  20,000  Database  Installations  •  Former  Founder  &  CEO  of  eTapestry  •  Former  CEO  of  Master  Software/Fund-­‐Master  •  AFP  Board  Member  •  AFP  Ethics  Committee  Chairman  •  Center  on  Philanthropy  at  IU  Board  Member  •  Innovation  Fund  at  Butler  University  Board  Member  •  Gleaners  Food  Bank  Board  Member  •  Co-­‐Chair  of  Indianapolis  YMCA  Capital  Campaign

3

Leadership  »  

• Simple  and  clean  • Intuitive  and  responsive  • Mobile  compatible  (phone,  tablet)  • Avoid  features  that  don’t  benefit  a  majority  of  users  

– Most  NPO  databases  use  less  than  20%  of  the  functions  within  them!  

– Avoid  the  classic  “Feature  Buying  Mistake”  – End  users  change  often  so  it  must  be  straightforward

Design  Philosophy  »  

• Recency  and  pattern  of  giving  

• Cash  donors  vs.  sustaining  donors  

• #  of  years  giving  +  • Upgrade  /   Downgrade  +  -­‐  

• Lapsed  -­‐  • Event  attendance  +  • Volunteer  Hours    • Opens  email  +  

• Click  links  in  emails  +  • Unsubscribes  from  email  -­‐  

• Has  stated  communication  preferences  +  

• Has  inbound  interactions  +  

• Has  soft  credits  +  • Volunteers  +

Automatic  Engagement  Factors  »  

Donor  communications  »  “Are  your  charity's  fundraising,  advocacy  or  other  "persuasion"  communications  riddled  with  common,  hidden  flaws  that  limit  their  effectiveness?”  -­‐ Tom  Ahern, Bloomerang  Donor  Communications  Head  Coach

Reports,  Imports  and  Settings

Other  Features  »  • 100%  Cloud-­‐Based  

• Unlimited  Users  

• Free  Email/Chat  Support  

• Multiple  Addresses  

• Multiple  Phone  #s    

• Multiple  Emails  

• QuickBooks  Integration  

• Unlimited  Custom  Fields  

• Single  &  Recurring  Donations  

• Unlimited  Online  Donation  &  

Online  Registration  pages  

• Wealth  Screening  with  

DonorSearch

Pricing  »  

Next-­‐Gen  Donor  Database

www.bloomerang.co/demo