BlogWell Dallas Social Media Case Study: Coldwell Banker Real Estate, presented by David Siroty
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Transcript of BlogWell Dallas Social Media Case Study: Coldwell Banker Real Estate, presented by David Siroty
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A relationship based on past partnerships on development and advertising
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youtube.com/coldwellbanker
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AgAggregate
ExExperience
CtContent
ELEMENTS OF DEVELOPMENT
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AGGREGATE
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EXPERIENCE
• Used our API to match data & parameters on our traditional site• IP lookup to auto-locate visitors
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• Used our API to match search experience on our traditional site• IP lookup to auto-locate visitors
EXPERIENCE
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• Auto populate titles with property info• Agents can customize description & tags• Sharing via social• Link to full details on coldwellbanker.com
• Leads form to contact agent directly
EXPERIENCE
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CONTENT
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THE RESULTS
Finalist for Open Web
Awards
Wished he’d seen On Location before finishing
book
3 million visits in
first 2.5 yrs
Sold homes & created
rock stars
Over 150k videos
uploaded
+1 million video views
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©2011 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.
Questions?
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