Blogs, Wikis and relationships
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Transcript of Blogs, Wikis and relationships
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the Live Web blogs, wikis & relationships
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PowerPoint is evil
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you’d better start swimmin’
…markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked. Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to speak as they do.www.cluetrain.org
PCTs
health health
authoritiesauthorities
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the Web it is a changin’
• the Static Web and the Live Web– library - broadcast - my space– mass - niche - people
• content relationships
• conversations
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Blogs :: reading the Live Web
• S is for ‘self-organising’
• O is for ‘out of your control’
• U is for ‘unpredictable’
• N is for ‘networks’
• D is for ‘discourse’
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Blogs :: writing the Live Web
• V is for ‘voice’
• I is for ‘i with a small I’
• S is for ‘simple’
• I is for ‘improvise’
• O is for ‘open source’
• N is for ‘narrative
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Wikis :: the even Liver Web
• crowdsourcing• open source• the Network Effect• conversations in action
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Proof positiveBlogs • Microsoft• Brook• content to be different Wikis• Cambrian House• Katrinahelp• This World is Our World
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There’s no place like…… the Live Web
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talk to me…
www.theinternationale.org :: the Blog
www.conversationacademy.com :: the training