BlogPaws 2014 - Advanced SEO
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SuperHero SEO By Matt Beswick
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Yesterday...
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The “basics”
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But once you have your on-page
sorted…
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There aren’t really basics any more.
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Google Did what they said they’d
do…
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Now everyone needs a Strategy.
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Repetition Alert
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@ma$beswick
SEO is
Part of
a Marketing Strategy
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You’re not just a writer
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Become a BRAND
@ma$beswick
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SEO is
NOT
Magic
@ma$beswick
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SEO is
NOT
a dark art
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TIME
@ma$beswick
SEO TAKES
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@ma$beswick
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@ma$beswick
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@ma$beswick
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But First
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Correlation is NOT Causation
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More Lemons = Fewer Road Fatalities?
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Content Marketing – Our Saviour?
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Well, Kind of.
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Create GREAT Content That IS
Sharable
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Because that means it’s
Linkable
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And Links still rule
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Some Examples…
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Category Pages
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But please, please, please optimise
them.
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1. Page title = “Recipes for Dogs” 2. URL = /”recipes-for-dogs/”
3. Header / Post Title needs adding
4. No Header Content
5. No Social?
+ Meta Description + OG Tags + Strong CTA
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Infographics
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Infographic Creation 99designs.com – Post a job, get bids.
dribble.com – Find a designer.
piktochart.com – Build your own.
Infogr.am – Again, create your own.
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The Importance Of
Outreach (making friends)
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Make a List
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Then Make Friends
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Email Blogger Make Friends
Meet More Friends
Told About BlogPaws
Speak at BlogPaws 2012
Write for BlogPaws
Get Link
Get More PromoEon
Speak at BlogPaws 2013
Email Yvonne Make Friends
Go to SearchLove Boston
Speak at BlogPaws 2014
Awesome opportunEes
Vegas 2014 ($2k win)
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Helpareporter.com
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Stumbleupon.com/pd
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Better Keyword Research
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Übersuggest.org
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Übersuggest.org
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Übersuggest.org
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Implement Schema Markup
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Schema Markup
http://schema-creator.org/
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Author Markup
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Remove Thin
Content
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Thin Content 1. Use tag pages sparingly or
noindex them.
2. Edit robots.txt to block search result pages.
3. Don’t go OTT with category pages.
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Fix Orphaned Links
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WTF are Orphaned Links?!
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Orphaned Links
BlogPaws 2013 – SEO Pro - @mattbeswick
1. Find all links pointing to your site.
2. Remove any duplicates.
3. Check to see if these are 404 errors
4. If so, 301 redirect them http://www.teapotcreative.co.uk/orphaned-links
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Link Removal Requests
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You are not the problem…
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“I’m a spammer and now Google have banned my
site”
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Be Polite
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If it’s A quick fix, just do it…
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Lots of links? Lots of time?
Explain and ask for reimbursement
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But be Fair!
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If they disavow your site, it won’t
hurt you.
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Tools of the trade
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Link Audits
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Header Text
Body Text
Google Is Coming For
YOU!
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urlprofiler.com
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Step 1: Import Links + Run Profiler
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Step 2: Put the kettle on and wait…
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Step 3: Marvel at the link data (and then do your audit)
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RavenTools.com
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Opensiteexplorer.org
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RavenTools.com
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RavenTools.com
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Twitter User Profiling
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1. Create a list of twitter users 2. Get a list of their last 200
tweets 3. Check those tweets for links 4. Look for trends… and reach out!
A quick how to…
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Enter your list of users…
Wait a few minutes for this
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We’re at the end and my ears aren’t bleeding!
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Why Yes. Yes you can.
Workshop after lunch.
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Questions?
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@mattbeswick Hiddenpixel.com
Mattbeswick.co.uk
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