Blogging Your Way to Cultural Understanding Sylvie Debevec Henning, International Studies Program
Blogging Your Way to More Business
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Transcript of Blogging Your Way to More Business
BLOGGING YOUR WAY
TO MORE BUSINESS
Hello!
• Terrah Warner
• Content and Communications Manager, LifeLearn
Hi!
• Danielle K. Lambert
• Veterinary practice manager
• Founder of SnoutSchool.com
• Crazy dog lady!
What You’ll Learn
q Why your practice needs a blog
q What a blog actually is
q Where you can blog
q What you should blog about
q How to structure a blog
THERE’S ROOM FOR IMPROVEMENT
THE FACTS
37% of cat owners didn’t realize their veterinarian
recommended annual care.
Von Simson C., Volk J. Felsted K. E. (2011) Bayer Veterinary Care Usage Study: The Decline of Veterinary Visits and How to Reverse the Trend.
Compliance
59% of cat owners unsatisfied with their perceived value of veterinary visits.
Von Simson C., Volk J. Felsted K. E. (2011) Bayer Veterinary Care Usage Study: The Decline of Veterinary Visits and How to Reverse the Trend.
Satisfaction
Von Simson C., Volk J. Felsted K. E. (2011) Bayer Veterinary Care Usage Study: The Decline of Veterinary Visits and How to Reverse the Trend.
“I would take my dog to the vet more often if…”
Poll: Does your practice have a blog that is updated AT LEAST once per month?
WHAT THEY ARE & WHERE YOU POST/SHARE THEM
About blogs
• Series of posts
• Updated frequently
• About ANYTHING
• Can include various media
• Not just an online diary!
What Is a Blog?
You can blog for free at:
• Tumblr.com
• Blogspot.com
• Wordpress.org
Where Can I Blog?
There’s No Place Like Home
…or your homepage, that is.
Did you know?
• All LifeLearn WebDVM4 websites include
a built-in, easy-to-use blogging platform!
Add New à Type à Publish
EDUCATE, COMMUNICATE, CONNECT.
Why blog ?
Educate Pet Owners
Provide helpful info
Increase compliance
Build credibility
Educate
Communicate with Pet Owners
Be engaging
New, fresh content
2-way with comments
Communicate
Connect with Pet Owners
Share stories
Stay top-of-mind
Drive website traffic
Connect
• You optimize your website, so optimize your blog
• Remember to include LOCAL keywords
• Search engines are like spiders: they crawl the web, searching for relevant keywords and content
• Blogs are full of content – a buffet for spiders!
Search Engine Optimization (SEO)
Survey: What’s one of the most common questions pet owners ask you?
TOPICS AND FORMAT
Blogging how-to TIPS
• Ask co-workers
• Ask clients
• Popular topics:
– Weight management / feeding
– The “basics” of care
– Dental health
– Seasonal or timely topics
• Bayer/Brakke study findings
Coming up with Topics
Remember This?
Respond to News Stories
Seasonal,
newsworthy!
Informative
and fun!
Jobs,
clients,
promos!
Pet
Adoptions!
Use your Insights
Formatting Tips
q Short paragraphs
q Break it up with photos
q Lists or bullet points
q Headings and subheadings (SEO value!)
q Put key facts in bold (especially if they include keywords)
• Go to www.canva.com
• Super easy to use
• No design skills necessary
• No one will be the wiser!
TIP: Use Canva to Create Graphics
Blogging: Good for Business
q Fresh content is good for SEO and staying top-of-mind
q Educating throughout the year helps demonstrate your value
q Establishes you as an authority for pet health info online
q Shareable on social media, driving more traffic to your site
Want to Take Blogging to the Next Level?
SnoutSchool.com/Crash
• Social Media 101 – Facebook, Twitter, Google+, Pinterest
• Basics of Blogging – Understand more about blog structure
• Post Like A Pro – Insights on posting blogs through social media
Course available with or without 1:1 help!
Access:
• Free trials
• Previously recorded webinars
• Specials reports and more…
LifeLearn.com/toolkit
Questions? Let’s Talk!
SnoutSchool.com
Tweet @DanielleSnout
facebook.com/SNOUTschool
LifeLearn.com
Tweet @LifeLearnInc
facebook.com/LifeLearnInc
Connect with Snout School: Connect with LifeLearn:
Join the veterinary social media crash course now at: SnoutSchool.com/Crash
Join our email list for more veterinary online marketing tips: LifeLearn.com/update