BLOGGINGBLOGGING

Your Product

Your Top Links

Your Blog - Your Blog - The HUB of Your The HUB of Your

Internet ExistenceInternet Existence

BlogBlog

Opt-In: Shy “yes”Opt-In: Shy “yes”

Readers decide if they want to stay – Readers decide if they want to stay – Double Opt-InDouble Opt-In

Ideal Product Services; Solve Their Problem; Ideal Product Services; Solve Their Problem; Add Value, Educate; Provide Solutions; Add Value, Educate; Provide Solutions;

Transform LivesTransform Lives

Readers Become Your EvangelistsReaders Become Your Evangelists

Customer Is Your PromoterCustomer Is Your Promoter

If your readers like your blog’s content, they will Opt-In to receive future articles and tidbits of information.

For someone to keep returning to your blog, you have to offer them great content and value – something that will educate them, solve their problems, and/or provide them with a solution to their problem.

If you accomplish them, you will have created a relationship with your readers, and they will become your loyal followers.

If you offer great products & services that solve your readers’ problems, your readers and customers will also become your greatest promoters!

Building a Buyers ListBuilding a Buyers List

1. Domain Name Registration -  YourName.com  - Register at GoDaddy.com

2. Hosting Account Set Up – HostGator.com (cPanel login)3. Change DNS - Login to GoDaddy.com & update the DNS to

HostGator’s4. Install Word Press - Enter http://YourDomainName.com/cPanel &

log in.  Once logged in, scroll down the page and find the blue smiley face called Fantastico Deluxe.  Click on the icon and select WordPress on the left side of the next page (under Blog). Install Word Press.

5. On the WordPress Dashboard, create new page “About You”6. On the WordPress Dashboard, create new Categories & Sub-Categories7. On the WordPress Dashboard, create new Links8. Install a new Theme - Go to http://YourDomainName.com/wp-

admin and login.  From the WordPress Dashboard click on the Appearance, then choose Add New Themes and scroll down to the bottom of the page & click the Find Themes button.

9. Register with Social Media sites, Bookmarking Sites, YouTube, Blog Directories, Forums, etc., and point them all to your blog. They will drive traffic to your Blog

10.Set up an Aweber.com account to create an Opt-In form for building your Buyers list, and for your e-mail campaigns/newsletters.

 Note: Links to GoDaddy, HostGator, and Aweber are in sidebar of the

website AngellaRaisian.com

 

Setting Up Your BlogSetting Up Your Blog

1. Clean and professional look, uncluttered

2. Easy to read3. Single sidebar on the

right side4. Categories easy to find5. Over 1400 free

WordPress themes are available

6. Detailed instructions on how to load a Theme on your site will be posted on the Blog

ThemeTheme

1. Title and Tag Line are entered on the Dashboard under Settings/General

2. Use keywords in both, if you can, or in the Tag Line, at the very least

Note: Top left area of the blog is where the readers will spend the first 8 seconds on your website, and decide if they will proceed, or leave your site

Title and Tag LineTitle and Tag Line

Category tabs across the top, and in the sidebar (optional), make it easy for your readers to find postings.

Different subject posts are filed into Categories, which are similar to Folders on a computer.

Organize Your Organize Your Navigation Bar Navigation Bar

Tabs/CategoriesTabs/Categories

Static PagesStatic Pages

Blurb and Bio with images, links, engaging reading, and answering the question in the reader’s mind - WIIFM (what’s in it for me?).

A strong Bio will make visitors take you seriously. Blurb is the first sentence/paragraph that quickly summarizes what you have to offer.

Who Is / About Who Is / About PagePage

www.AngellaRaisian.comwww.AngellaRaisian.com

Static pages on the Blog, not Categories, are the place to promote products. They can also be used as a Landing Page, or an Opt-In page, for someone else’s product.

These static pages are like pages on a regular website (versus Blog).

Pre-Sell & Landing Pages – Pre-Sell & Landing Pages – Monetize your blog with Monetize your blog with

your affiliate linksyour affiliate links

Once you are logged into your Dashboard (http://YourDomainName.com/wp-admin):

• Click on Posts• Select Add New• Fill in the Title and the Text blocks• Click on Update (right side of the screen )

Note: Remember to use keywords, repeat title in the beginning of the text, and bold the repeated title. For more detailed information, review appropriate posts at www.RockingAngels.com

Adding PostsAdding Posts

www.AngellaRaisian.comwww.AngellaRaisian.com

• Keywords (AKA Tags) should be contained in the post headline and body. See next chart for keyword info.

• There should be one main Keyword/Tag in the article, and 3-4 sub keywords, which are words related to the subject of the post.

Post Headline – Body - TagsPost Headline – Body - Tags

1. Keyword should be the first one in the title and in the text

2. Keyword should be bolded in the body of the text

3. Keyword density should be 3%-5% in the body of the text

Do keyword (tag) research before posting content. Without a proper use of keywords, nobody will find your Blog, and you are totally wasting your time by posting anything.

Use Google Keyword Tool, or any other program.

KeywordsKeywords

Capture Subscribers to Build Your List:

1. 2 locations – In the Blog, and on Join My Newsletter page

2. Give them a valuable gift for subscribing

3. List the gift price, but offer it for FREE

4. Could be anything – e-book, tutorial, personal training, etc.

5. Offer good content to keep them coming back

Opt-In FormOpt-In Form

Instructions on how to create these social networking icons will be posted on the Blog shortly

www.AngellaRaisian.comwww.AngellaRaisian.com

Display Recent Posts or Display Recent Posts or Most Popular PostsMost Popular Posts

Social Networking Icons –Social Networking Icons –Connecting readers to your Connecting readers to your

Facebook, Twitter, YouTube, & Facebook, Twitter, YouTube, & LinkedInLinkedIn

Video with detailed instructions, and the script, on how to create a Fan Page on Facebook, will be posted on the Blog shortly

www.AngellaRaisian.comwww.AngellaRaisian.com

Facebook Fan Page – Build Facebook Fan Page – Build a Fan Club for credibility, a Fan Club for credibility, notify them of new posts notify them of new posts

and eventsand events

Video with detailed instructions, and the script, on how to create a Google Friend Page in your sidebar, will be posted on the Blog shortly

Google Friend Connect Google Friend Connect – gather followers – gather followers (thumbnail images (thumbnail images

appear in your sidebar)appear in your sidebar)

Publishing articles establishes you as an expert in your field of expertise, and gives you credibility with your readers.

Video with detailed instructions, and the script, on how to create a Google Friend Page in your sidebar, will be posted on the Blog shortly.

Display Your Display Your EzineArticles.com Icon – EzineArticles.com Icon – (Expert Author Status)(Expert Author Status)

Add Value to your readers’ experienceby providing them with links to other useful websites.

These links can also be your own Affiliate Links, or they can point to certain posts on your Blog.

Blogroll / Recommended Blogroll / Recommended Resources & LinksResources & Links

RSS feeds will notify subscribers, on their Yahoo or Google page, that there’s a new post on your Blog

Social bookmarking links will allow readers to share your posts with their “friends”

Allow Your Posts to Be Allow Your Posts to Be Shared Or BookmarkedShared Or Bookmarked

www.AngellaRaisian.comwww.AngellaRaisian.com

This is one of the most important parts of building a relationship with your readers.

Your posts should engage the audience and ask questions. Every time someone posts a comment, it increases your site ranking. Engaging discussions will keep bringing your readers back, therefore increasing traffic to your website, and building a loyal following.

Encourage Readers Encourage Readers to Commentto Comment

Inserted/embedded photos and videos increase site rankings

If properly labeled, rankings will be improved even more

Use article keywords in image and video titles and descriptions

Images decrease website’s monotony and add visual interest

Add Audio, Video and Images to Make Add Audio, Video and Images to Make Posts More Visually EngagingPosts More Visually Engaging

1. Become an expert ,not a reporter – create your own content• Offer great content, instead of pointing to others’ articles• Have people return for more info and for advice

2. Offer Value: 3-for-1 rule• 3 posts/e-mails offering value, one selling or soliciting something• Make three comments on others’ blogs, for every article you post on you blog• Spend the 1st few months creating great content, don’t promote anything

3. Participate in RE forums, discussion groups, blog commenting; always sign with your URL4. Focus on core relationships, develop relationships with hub leaders5. Engage your audience - ask questions and ask for feedback, comment on other’s blogs,

support commentary, integrate & utilize Social Media, automate6. Make it entertaining, outrageous, controversial, uncommon, to engage people in conversations7. Build a following – create a Buyer’s List; newsletter is the best way to convert followers 8. Use Aweber @ http://aweber.com/?313615 to build your Buyer’s List (autoresponder)9. Create a “Tribe”; link to each other; promote each other10. Find Top Rated Websites and use their keywords (On the main toolbar - View/Page Source)11. E-mail Subject /Title SUPER important – will determine if e-mail is opened; same for post titles12. Blog 5 times per week to be considered an expert13. 250-500 words per blog; include photos and videos14. Offer bonuses & free gifts for opting in15. Expert - 10 YouTube videos; 10 Ezine.com articles (500-750 words)16. 1 Keyword, 3-4 subkeywords (tags); 3%-5% keyword content17. Post a full profile, and a photo, on all sites you’re registered on

TipsTips