Blogging While Brown - You Can’t Be Social Without Mobile First

You Can’t Be Social Without Mobile First

Kristin Bolton-Keys @KristinBKeys

Alicia Dixon @specialLi1972

#bwbmobile @kristinbkeys & @specialli1972 2

h"ps://www.youtube.com/watch?v=qGdlz16S1Ic

About Us Kristin Bolton-Keys Capital One

Alicia Dixon The Sheridan Group


Objectives

§  Why should you care about mobile for your blog?

§  How can you get started with optimizing your blog for mobile?

§  What are some resources to stay on top of mobile trends?


What is a Mobile Product Manager?


Strategy

5 Keys to Being Mobile First

1) Mobile Usage 2) Mobile Web vs. Native Apps

3) Mobile Design Best Practices

4) Mobile Analytics

5) Mobile Commerce


#1 MOBILE USAGE


Devices are Everywhere!


Globally there will be a total of 1.75 billion smartphone users in 2014.

Mobile is a Part of Life


On average, a consumer launches apps 10 Ames per day. This is s&ll growing!

Year-Over-Year App Usage Growth Continues

Messaging & Social

Apps were growth leaders

Market Share by OS

52.50% 41.40%

2.50% 3.30% 0.20%

Android

Apple

BlackBerry

MicrosoN

Symbian


Source: Comscore MobiLens April 2014

#3 MOBILE WEB VS. NATIVE APPS


Native Apps vs. Web

Native mobile apps typically: §  Perform better – being resident on the

device allows them to faster §  Deliver a better UI - being coded to a

specific OS allows for a design consistent with that platform

§  Take longer to build

§  Cost more to create and maintain

One design to rule them all…


Responsive Design


One Site. All Screens. Multiple Experiences.

#2 MOBILE DESIGN BEST PRACTICES


Is your site mobile optimized?

§  Dudamobile

§  W3C Validator

§  “Framily” Check


Google’s Mobile Best Practices


Good vs. Bad

Good Mobile Sites §  Grey Goose §  Panera Bread §  Darby Smart §  Jeep

Bad Mobile Sites §  John’s Hopkins Medicine §  Diy.org §  Udemy


Wireframe and Prototyping


Quick Proto

#4 MOBILE ANALYTICS


Mobile Measurement Tools

http://www.google.com/analytics

With the collec&on APIs and SDKs, you can measure how users interact with your content and marke&ng ini&a&ves.


http://www.flurry.com/


http://www.appannie.com

Common Metrics

§  Demographics §  Acquisition - New users §  Retention - Returning Users §  Uninstalls vs. Downloads §  App Store Ratings & Ranking §  User Session Length – Time in App §  In App Behavior – Most Used Features –  Funnel / Exit Point(s)

Understand User Behavior User paths & Conversions

Avoid Vanity Metrics

Track: §  Active Users

–  Not Unique Users

§  User Session Length –  Not Total Sessions

§  Downloads vs. Uninstalls –  Not Downloads

#5 MOBILE COMMERCE


Mobile Commerce Benefits


Personal + Targeted + Cost Effective

§  1/4 of US smart phone internet users who searched for local businesses on their phone made purchases

§  61% said poor performance would cause them to visit mobile sites less

§  80% said they would use mobile more if performance was better

Mobile enables news ways to present information and allow customers to interact with your business

Skillshare


Website Mobile Experience

General Assemb.ly


Website Mobile Experience

Mobile Commerce Best Practices

1.  Maintain branding consistency across all channels

2.  Ensure that customers can connect with your brand via a toll-free phone number, e-mail address or contact form.

3.  Utilize a combination of merchandising and promotional tactics on the home page and throughout the site

4.  Enable shoppers to check out quickly with pre-filled information

5.  Create product pages with relevant product information, recommendations and product photos

6.  Leverage meaningful ratings and reviews


RESOURCES


Freebies!


Use this link h"p://bit.ly/bwbmobile Give them a Shout Out @specmarkteam

Q & A


THANK YOU


Blogging While Brown - You Can’t Be Social Without Mobile First

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