Livestreaming to Leverage Your Business blogging while brown
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Transcript of Livestreaming to Leverage Your Business blogging while brown
Monique Johnson
Periscope: @MoniqueJohnson
@MoniqueOJohnson
Huzza: @MoniqueOJohnsonSnapchat: @MoniqueOJohnson
Facebook LIVE: @MoniqueOJohnson
/ˈlaɪvˌstriːm/Livestreamverb
1. transmission of an event over the Internet
Mobile App
Livestreaming isn’t NEW!
2007-2009 2015201620132011
WHY Livestreaming?
WHY Livestreaming? Behind the Scenes Access Real-time Engagement with community
Q&A with Viewers
Product Release Announcements
Multi-channel w/ Webinars or Presentations (offline)
Break Exclusive News
Accountability w/ Challenges
“Pilot” System
Pre-/Post Show
WHY Livestreaming?
Fancy Equipment Video Editing
WHY Livestreaming?
FREE
diyDIYMOBILEVIDEO dotcom
DIY Mobile Video
livestream Pro KitLighting
Vid Pro Professional Photo & Video LED Kit
CowboyStudio Photography/Video Portrait Umbrella Continuous Triple Lighting Kit
SoundAudio-Technica ATR2100-USB Mic
LensWide & Fisheye
Tripod & Attachment
iStabilizer SmartMount
LIVEVideoLab.com/BWB
Which Platform?
200 Million Viwers
10 Billion Daily Views
Most Active Behind Facebook
becomeablogger.com/snapchat
Leslie Samuel
Fan Pages
Facebook Groups
Personal Profile
Facebook Events
40 Years of Video
Livestream Playbook
1. Welcome People to the Stream 2. Introduce Yourself to the Audience 3. Provide Value 4. Engage the Community 5. RECAP
Syndication Upload to YouTube
Conduct Keyword ResearchOptimize Video Title
YouTube Cards (CTA)
10-25 sec video clipsRecord comments & hearts footage from Periscope
Brand Video Network
Post Show Reunion/ Post ShowSyndicationTeasers
Pre-Show | Pilot System
Brand Video Network All-Stars
Grant Cardone Christopher M Duncan
Brand Video Network LEVERAGE
&
Brand Video Network Accountability w/ Challenges Case Study
@AnneSamoilov@MissTrenchcoat
Groups
Email List AutoresponderCoachingProgram
LaunchChallenge
Brand Video Network Birchbox
@birchbox
Brand Video Network Birchbox
@birchbox
Brand Video Network Birchbox
@birchbox
Brand Video Network Birchbox
@birchbox
Brand Video Network Launch a Product & Using Webinars
Email List Autoresponder
Early Bird List8-12 Weeks
Brand Video Network Launch a Physical Product & Using Webinars
Early Bird List
No matter whether you are a physical product creator, book seller, coach selling her/his membership site or, consultant selling his/her services, or digital product creator. The foundation of this strategy will work for you.
8-12 weeks out before especially if you don’t have an existing list yet
Early Bird ListGive Away Something for Free(1-3 Periscopes, Facebook LIVEstreams)
Make a list of 30 topics that relate to your audience’s pains and desires. Here are 5 as an example.
‘The 5 secrets to growing a beautiful organic garden’‘Kids and Veggie Gardening -Having Fun (Both of you)’‘How to know when to Harvest your garden?’‘The Hows and Why of Thinning Seedlings’‘4 Things You Can do to Avoid Shoveling Blisters’
Early Bird ListFrom those broadcasts offer up a free gift or webinar link where you dive deeper. An extra goodie that they will be excited about.
The free gift could be a resource guide for your perfect gardening kit (Equipment and accessories). Conservatively after 8-12 weeks you could have a list of about 1-3k new opt ins to your email list
So When Do You Sell?
From that early bird list you are going to offer your gardening gloves at a grand opening discount for 48-72hr before the rest of the public gets it. (Along with a couple special bonuses that are info based that gives more value & reasons to buy)
So When Do You Sell?
Doing this will give you a number of sales over a short period of time which can increase ranking in Amazon.
You can also ask for real buyers feedback in the way of reviews which can dramatically help your Amazon ranking as well as reaching a #1 Bestseller in a specific category.
During that discount, run at least 2 LIVE Webinars (Live broadcasts on Google Hangouts, Huzza, or Crowdcast where you sell your gardening gloves and explain the offer.)
So When Do You Sell?
Once that discount promotion is over for your EarlyBirds, maybe offer a price increase that is still going to be discounted from the final price. (Along with a bonus rolled in)
So essentially, one price hike after 72 hours for another 72 hours. (Run 2 more LIVE Webinar events)
So When Do You Sell?
Then for the next 4 days after that, have your product price set to whatever it’s going to be after the launch…but what will expire at the end of 4 days are the bonuses you are offering. (Run 2-3 more LIVE Webinar events)
So the total launch window is about 10 days
WHY?
By doing this system you’re jumpstarting your placement and growth path in Amazon for that product.
Plus, you are also building an actual list of your own audience who you can follow up with and offer other related gardening products besides the gloves alone.
Brand Video Network Launch a Product & Using Webinars
Email List Autoresponder FullScope.tv
Monique Johnson
Periscope: @MoniqueJohnson
@MoniqueOJohnson
Huzza: @MoniqueOJohnsonSnapchat: @MoniqueOJohnson
Facebook LIVE: @MoniqueOJohnson
