Blogging training for the World Development Movement

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Blogging

description

Blogging training for campaigners at the World Development Movement

Transcript of Blogging training for the World Development Movement

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Blogging

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Who reads blogs?

• 17.8 million people in the UK

• 66% of the UK internet population

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How to get readers?

• Write original and good content• Link to others• Join conversations – comment on other

blogs• Tag in social bookmarking sites• Share using Twitter and Facebook• Think about your headlines• Encourage readers to subscribe

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What to blog about?

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You’re the expert

• Don’t research for days

• People won’t know what you know

• If you find it interesting, others will too

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So what can we blog about?

• Quote and link to an article on food speculation• List the top 10 global justice bloggers• Report from the climate talks in Bonn• Summarise a session at the Africa conference• Interview a long-standing group member• Tell people how a campaign is going• Post pictures from a protest or media stunt• Criticise an FT journalist’s food speculation

analysis

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It’s not a science

I can’t teach you how to be a good blogger.

Read blogs and find your own style.

But remember:You’re not writing a press release.

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RSS is your best friend

• Subscribe to blogs

• Get a notification whenever a post is posted

• Read where and when you want

• Spend less time on the internet

• Look for the symbol