#BizBlog101

October 7, 2014

presented by Karen Wilson@Karen_C_WilsonWellmanWilson.com

Blogging for Business

#BizBlog101

Overview

Common concerns

Benefits of blogging

Should you blog?

Take a strategic approach

Types of blog posts

Search engine optimization

Planning

What to do when you get stuck

#BizBlog101

Blogging concerns

I don’t know how to write.

I don’t know what to write about.

No one wants to read what I write.

Blogging seems like a lot of work.

#BizBlog101

Benefits of blogging

Proof of expertise

Build credibility

Use content for marketing

Higher search rank

Updates to website

Build and engage your community

#BizBlog101

Should you blog?

#BizBlog101

Take a strategic approach

IDEAS!!!

Content

Content

Content

GoalsAudience

Key Messages

#BizBlog101

Anatomy of a blog post

1. Keyword rich headline

2. Introduce topic, capture attention

3. Image that fits topic

4. Make points that convey significance of topic

5. Link to supporting content

6. Closing

7. Call to action

#BizBlog101

#BizBlog101

Types of blog posts

How to

Lists

Conceptual

Story

What to do

What not to do

#BizBlog101

Search engine optimization

Headlines

Headings (h1, h2, h3)

Bullets

Images

Videos

Tags

#BizBlog101

Planning

List 20 blog post ideas

Add new ideas to the list

Establish manageable schedule

Break down into themes

Schedule time to write

Use an editorial calendar

#BizBlog101

What to do when you get stuck

#BizBlog101

Read a book

#BizBlog101

Find a new angle

#BizBlog101

Be controversial

#BizBlog101

Get offline – go old school

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Be creative in a different way

#BizBlog101

Read some more (Feedly)

#BizBlog101

Eliminate distractions

#BizBlog101

Just walk away

#BizBlog101

Take time to recharge

Go for a walk

Take your favourite break Yoga Video games Go for coffee

Stop for the day

Plan your vacation

#BizBlog101

Questions?

#BizBlog101

Thank you!

Karen Wilson@Karen_C_WilsonKaren@WellmanWilson.com

WellmanWilson.com