Blogging for BusinessHow to do it to get more

traffic and more leads

Who am I?• Online Marketing Specialist• Top 1% according to Alexa• “the famous Jo Dodds”• Co-Author• £1K non existent website!

On a mission to educate & liberate solopreneurs and small business owners!

Top 1% for Traffic According to Alexa

What are we doing today

• Why blogging is so important • How to set up your blog • How to optimise your blog posts for

maximum traffic • 10 blog content ideas to get you

started

Why Is BloggingImportant ForYour Business?

http://www.flickr.com/photos/calvertcaters/3547181036/

Google Loves Fresh Content

http://www.flickr.com/photos/ell-r-brown/4026921375/

Static Websites Don’t Get Found

http://www.flickr.com/photos/anthonymarsh/1428654505/

Build Credibility

http://www.flickr.com/photos/54323335@N04/6289393753/

Share Your Knowledge

http://www.flickr.com/photos/triller/2250022213/

People Buy from People

http://www.flickr.com/photos/buddawiggi/5987710858/

Shorten the Selling Cycle

Blogging Attracts More Visitors

Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

How to set up your blog1. Separate domain or attached to your

website2. cPanel Hosting

• eUKHost - Copper• Hostgator - Baby

3. Use Fantastico to set up WordPress4. Create and optimise valuable content5. Share on Social Media6. Build email list

How to optimise your blog posts

• Identify and list your keywords• Use one keyword per page or post• Write for your visitors• http://www.jododds.com/recommends/seopressor

or at least its principles

Content Inspiration

• Blogs that you like• News• Google Alerts on your keywords• RSS Feed – use Google Reader• Social Media searches• What you read offline

10 content ideas to get you started1. Comment on someone else’s blog post2. Write a ‘How To post’: Walkthroughs, tutorials

and ‘How To’ posts tend to do well.3. Write about common pitfalls. What are mistakes

that beginners might make without knowing it?4. Comment on the state of your industry. What’s

going well and what isn’t going well .5. Write about an in-person event. For example,

“What I learned at the ‘Industry Exhibition’ this year”

10 content ideas to get you started6. Write a post for newbies. Make it easy and

answer questions that beginners often ask.7. Show off! What you did and the results you got. 8. Take a photo. Share a picture instead of words 9. Share a relevant YouTube video. Perhaps

even analyse it a bit in your post. It doesn’t require a lot of work to watch and then find the best videos .

10. Examine a Problem. Take an issue that people often get stuck on and go into depth about its causes and solutions .

7 Simple Steps to Online Marketing SUCCESS

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