Blogging for Business
34
Blogging for Business PRESENTER: Frithjof Petscheleit September 2014
-
Upload
frithjof-petscheleit -
Category
Small Business & Entrepreneurship
-
view
831 -
download
0
description
Slide deck for today's presentation at the Kelowna Chamber of Commerce. Blogs are like puppies - cute but you have to train them and take care of them. In the end it's all worth it! Please find it embedded in my blog post: http://businessbluebird.com/blogging-for-business/
Transcript of Blogging for Business
Blogging for Business
PRESENTER: Frithjof PetscheleitSeptember 2014
businessbluebird.com 2
businessbluebird.com 3
businessbluebird.com 4
Blogs are like
Puppies
businessbluebird.com 5
Easy to getCuteFunSomething to talk
about
businessbluebird.com 6
A lot of work Need Time Need attention
businessbluebird.com 7
businessbluebird.com 8
Should We Blog?
My Customers don’t read blogs
I don’t have time I don’t know
what to write
aboutWhat about SPAM?
businessbluebird.com 9
Blogging BenefitsClick icon to add picture Click icon to add picture
Click icon to add picture Click icon to add picture Click icon to add picture
businessbluebird.com 10
Blogging BenefitsEstablish Trust• Provide content your audience
wants and needs• Show your knowledge• Authority• Public Relations• Build Relationships
businessbluebird.com 11
What to write about?• What you know and they
don’t• What you have access to
and they don’t• Original is not required (but
stealing is wrong)
• Background information• Case studies• Industry trends• Answer Questions• Watch others in your niche• News• Backstage stories• …..
businessbluebird.com 12
Blogging BenefitsClick icon to add picture
Click icon to add picture Click icon to add picture Click icon to add picture
businessbluebird.com 13
Search Engine Optimization• Readers First• Honour your content by
optimizing to be found• Content
– Consistent– Fresh– Relevant
businessbluebird.com 14
Search Engine Optimization• Algorithms change• Beware of Black Hat SEO• Use PPC wisely• Quality content!
businessbluebird.com 15
Google Results – robots and people
businessbluebird.com 16
Where does your blog live?
Blog
Site
Search Blogsite
Search
businessbluebird.com 17
Blogging BenefitsWebsite Traffic• Keywords• 1post = 1url = authority =
ranking• Quality Traffic
businessbluebird.com 18
Blogging Benefits
Click icon to add picture Click icon to add picture Click icon to add picture
businessbluebird.com 19
Blogging BenefitsLeads• Convert visitors to customers• Calls to action
businessbluebird.com 20
Blogging Benefits
Click icon to add picture Click icon to add picture
businessbluebird.com 21
Blogging BenefitsLong term content• Answer Questions• Reference library• Keeps on giving
businessbluebird.com 22
Align your content with your business
businessbluebird.com 23
Blogging Benefits
Click icon to add picture
businessbluebird.com 24
Blogging BenefitsExplain• Display a multifaceted business• Introduce new products• Show and tell
businessbluebird.com 25
Make it interesting!Scannable Embed Shareable
businessbluebird.com 26
5 Awesomely Easy Ways to Make More People Read Your Blog
businessbluebird.com 27
Blogging Benefits
businessbluebird.com 28
Blogging BenefitsListen and learn• Ask questions• Learn from your audience• Market research
businessbluebird.com 29
Build a website around your blog 100% control Easy to update Responsive design
Make sure
businessbluebird.com 30
businessbluebird.com 31
100% Control!• Own vs rent• Access to 100% of the pages• Logins for
– Website– Hosting
• C-Panel• FTP
– URL
businessbluebird.com 32
businessbluebird.com 33
BlueBird Business ConsultingServices around Websites
Fix my WordPress Learn WordPress Content creation
New Websites
businessbluebird.com 34
Questions
