BLOGGING FOR BUSINESS

Content Marketing 101

@Angie_Perez

Real Estate Trainer at

AgentKnowHow.com

Meet the Presenter!

• Broker-Salesperson for 7 years • Average 12-26 transactions • Slight aptitude for blogging • 4 1/5 years as public school teacher

Blogging Platforms

What is Content Marketing

Content marketing is the art of communicating with your customers and prospects without selling.

Instead of pitching your products or services, you are delivering information that makes your potential buyers and sellers more intelligent.

Newsletter YouTube VideoBlog Post EmailWebinar Buyer SeminarPodcast White PaperGuide ReportsLive Stream Interview

Objections to Blogging• I am not a good writer• I have no idea what to write about• I don’t have the time• I’ve been blogging but no one reads it • I’ve been blogging but no one calls or emails me• I am not tech savvy • I don’t know how to get started • What’s the point?

The Point of Content Marketing• Good content marketing gives people a reason to contact

you (warm lead).• It can nurture your relationships with your existing clients.• Distinguishes you as the thought leader in your field.• Adds to the credibility and confidence. • If the content is shareable, it can go viral and help you

reach new clients.

Case Study #1 The short Sale Listing Agent

• In 2007, I developed a sub-niche in the market place. I learned show to negotiate short sales. As a result, I decided to blog about the keywords home sellers Google: DIL, Deed in Lieu of Foreclosure, Cash for Keys, Discrete short sale

• http://njretoday.com/2009/12/deed-in-lieu-of-foreclosure-in-plain-english/

The Results: 5 Listing appointments, 1 listing, 2 sales, 2 rentals.

Total Commission YTD 2011: Approximately $5000 and counting.

Case Study #2b2b referral opts

• Blog Talk Radio • In 2011, I committed to blogging weekly, which was very

difficult for me. • Blog Talk Radio (weekly audio recordings – I am a better

speaker than writer). • Attracted a loan officer who referred me a buyer lead

closed: $3800 income.

Case Study 3Buyer Leads Galore

• http://njretoday.com/2011/03/first-time-home-buyer-programs-do-they-still-exist/

• http://njretoday.com/2011/12/why-do-i-need-a-home-buyers-consultation-anyway/

• http://njretoday.com/2010/12/short-sale-buyer-know-how/

Proof is in the Analytics Google Traffic Doesn’t Lie

Where to Start• Select Sub-Niche(s)• Brainstorm your content clusters (groups of related info). • Buy a domain name to reflect your niche.• Self-hosted Wordpress • Free theme or paid wpskins.org • Static Pages

Your Niche, Your Name, Your Strategy

• Highheeledhomeonwers.com (Lifestyle)• Pheonixrealestateguy.com (Geographic Area)• NewDevelopmentsInEdison.com• NorthEdisonTownHouses.com • FixAndFlipInEdison.com (Buying Strategy) • Under300.com• YourFirstHome.com • ActiveAdultsDelaware.com (Services a particular sector of

buyers). • ForeclosedInEdison.com

Don’t Knock Till You Try It

Start with your emails and the questions you already answer on a regular basis

Buyer Questions:

• What is a short sale?• How long is it going to take for me to hear back from the

bank? • Do you have any referrals for home inspectors? • How many houses should I see before buying? • How much are my closing costs going to be?

Common Seller Questions• Do I really need an open house? • Where should I price my home? • How’s the market?• Should I wait until the Spring? • Should I invest in staging? How much is it going to costs

me?• What’s selling in my neighborhood?

Wordpress was Made for Real Estate Agents

• WYSIWYG Like Typing an Email • Free Themes and Consistent Design Across the Board • SEO Friendly • Categories and Tags (Foreclosures, under $150k) • Less than 1 minute installs • Free Plugins i.e. functionalities that make it possible for

you to be a better marketer and run a more dynamic website.

My Favorite Wordpress Plugins• Keyword Statistics/All in One SEO Pack• Google SiteMap• Hyper Cache • DP-Manager• Business Directory• Editorial Calendar• WP-Touch • Google Analytics • IDX Broker• Mortgage Calculator • Max Buttons • Contact Form 7 • Gravity Forms • WP-Customer Reviews

Blog Posts + CallToActions = New Leads!

• Creating a compelling reason for potential clients to share information with you!

• Step 2: More Content • Add buttons (hyperlinked images to landing pages), links or

web-forms, to your blogs to be able to capture contact information.

“When customers leave us we a name, phone number and email address, we are given the opportunity to convert!”

Colorful CTAs

Other Tools• CoolText.com (create colorful CTAs) • JotForms• MailChimp• Aweber • Google Analytics Account• Dreamstime.com (Free Images for blog posts).• Elance.com• Fiverr.com

Optimize My Blog Posts

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