Blogging - E3lange
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How to set up a fortunate Blog in 6 steps?By
Muhammad OmarCO-Founder & Blogger at E3langi.com
asst. Brand Manager at Sarmady – A Vodafone Company
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Why to blog?
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Encouraging Arabic content
Sharing Knowledge Personal Branding Monetizing
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What/ How to blog?
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Building your Brand Identity
Building your team Building your product
Managing your Product Lifecycle
Building your communication
channels
Analysis & Optimization
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Building your Brand Identity
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Positioning:Core ValuesExtended ValuesOriginal – InterestingYourself: Your Real Story.
NameLogoTagline/ Slogan
Blue-Ocean Strategy Vs. Red Ocean Strategy
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Building your team
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Recruitment: Head Hunting Contributors
Operations
Knowledge Center
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Building your product
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Building the Blog:- Domain/host.- Design Theme/
customizing it.- Plugins.- Socializing items
Building the Content:- Material: articles/
videos/ info-graphics/ slides/ Aggregation.
- Language.- Tone- Inventory.- Frequency.
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Managing your Product Lifecycle
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Development: test marketing.
Introduction: official launch.
Growth
Maturity
Dead
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Building your communication
channels
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Social Media
• Building Social Platforms: Gradual.
• Managing Social Platforms: 1. Content Strategy: o Frequency.o Language.o Tone.o Types of posts: links/ statuses/ videos/ images.o Value of posts: educational/ entertainment/ stories.o Inventoryo Don’t use Hootsuite.
2. Responding to fans.3. Following what’s trending.
Email Marketing
• Database
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Analysis & Optimization
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Blog User Experience: small changes make big difference.Content Quality: finding your ideal readers – analyze your competitors
Social Media Performance