TARGET AUDIENCE RESEARCH

Now I have decided on my target

audience I need to do some target

audience into the types of things my

target audience find interesting within

music videos.

TYPES OF RESEARCH

Quantitative research is research can be measured. Facts, data and

information can be counted to produce numerical and statistical data. This

data is usually presented in graphs or charts.

Qualitative research is research that has information. Based around peoples

opinions and views. This research can then be produced into many thing. A

good way of collecting this data is through interviews.

Primary research is research which has never been carried out before. For

example the person doing the research will go out and do the interviews,

conduct the questionnaires.

Secondary research is analysing information which has already been

gathered through another individuals primary research. For example

searching something on Google.

BLOG POLLSFirstly I decided on some questions to put into blog polls and post them

on the left hand side of my blog for people who visit my blog to answer.

The questions are: What is your favourite music genre?

What do you think makes a music video most interesting in

regards to these answers? How often do you watch music

videos? Where do you watch music videos?

BLOG POLLSI set the closing date on my blog poll as 8th November 2013. I believed

that a week was long enough for people to answer my bog polls. Due to

the fact that some of the answers on my blog posts were media only

related I needed people who take media to answer them . Because of

this I emailed out all of the A2 Media classes and asked them to take

the polls with the offer that I will return the favour because they too

needed audience research. 11 people in total answered my blog polls.

BLOG POLLSQuestion one: What is your favourite music genre?

I chose to ask this question due to the fact that I need to know

how many people are in m target audience and are answering

these questions. It turns out that five people in total chose RNB

as their favourite. This shows that five out of the eleven people

who answered

my blog polls were in my target audience.

45%45%

9%

RNBROCKPOPPUNKDANCE

BLOG POLLSQuestion two: What do you think makes a music video most

interesting in regards to these answers?

I presumed that the people answering my blog polls were

going to know what the answers were which is why I chose to

ask this question. I found the answers

interesting and have decided to

concentrate for now on researching

more about mise-en-scene as this

was the most popular answer.

27%

64%

9%

EDITING MISE-EN-SCENE

CINE-MATOGRAPHY

SOUND

BLOG POLLSQuestion three: How often do you watch music videos per week?

I asked this question because I was genuinely interested in how often

people watch music videos. However this will come in helpful when I

do research into existing music videos based around getting bullied.

This is because it is likely that my audience will

have watched one or two of the music videos

I wish to analyse. The most popular answer

was 0-10 times per week this shows that my

target audience don’t watch music videos as

often as I thought they did.

55%

18%

27%

zero to eleven

eleven to twenty

twety one to thirty

thirty +

BLOG POLLSQuestion four: Where do you watch music videos?

I asked this question as I wanted to find out how much

attention my target audience will be paying to my music

video whilst they are watching it. Obviously my if my target

audience are watching

my music video in a relaxed environment then

they will be more relaxed and won’t want

to pay much attention to the music video

this means I will make it easy to follow.

55%45%

AT HOME

AT COL-LEGE/SCHOOL

WHEN TRAVELLING

OTHER

BLOG POLLSThese blog posts have gathered quantitative research. Because of this

research I have come to the conclusion that I am going to do a lot more

research into mise-en-scene ideas. This is because on question 64% of people

sais that they thought mise-en-scene was most interesting when they watch

music videos. On question three I learnt that 55% of my target audience

watch music videos 0-10 times per week. This means that my music video

must stand out to the target audience in order for my music video to be one of

the 0-10 that they watch. I have also found that my music video needs to be

easy to follow. This is because on question four 55% of my target audience

said that they watch music videos at home rather than at college and when

travelling. This means that when my target audience are relaxing they must

be easily be able to follow the narrative.