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QuickTime™ and a decompressor

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QuickTime™ and a decompressor

are needed to see this picture.QuickTime™ and a decompressor

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QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

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QuickTime™ and a decompressor

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QuickTime™ and a decompressor

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QuickTime™ and a decompressor

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Blog

• Coca-Cola’s first social media site, called Coca-Cola Conversations, started in December 2009

• Entries at least three times per week• Emphasize that they “love hearing from you.”• Anything from art, to Coke stories to sharing of

recipes (Coke cake).• Post about sharing photos on Flickr• Lots of old fashioned photos• http://www.coca-colaconversations.com/

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Facebook

• Coca-Cola has more than 12 million fans• Page has links to Twitter, MySpace, YouTube and

Flickr• Place where costumers can ask questions• The page ranks #17 in the number of fans. It has a

daily growth rate of 46,596

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Twitter

• As of 7:30 p.m. on Saturday, Sept. 18, 2010, @cocacola had 119,356 followers

• Also has separate Twitter pages for other Coke products and for different continents:@cocacola/asia, @cocacola/north-america, etc.

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• Costumer submitted photos• http://www.flickr.com/photos/cdomenig/2798862900/• http://www.flickr.com/photos/scrubaimages/3394622202/• http://www.flickr.com/photos/ahmad_-_ftw/4668640897/• http://www.flickr.com/photos/neilp/143910103/

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• Coca-Cola created a channel in 2006• Nearly 4 million people have viewed it• More than 6 million people have viewed their

various uploads• Links to Facebook, Twitter, MySpace, Bebo

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MySpace

• Coca-Cola has 495 MySpace friends• Links to Twitter, Facebook, Bebo, YouTube

• Bebo (Blog Early, Blog Often)• Coca-Cola’s Bebo page has 113 members.• 639 people have view its Web site

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Coca-Cola’s Expedition 206 campaign• Coca-Cola used social media to choose three people to travel around

the world this year. They are visiting all 206 countries where Coca-Cola has a presence.

• Along the way, the “Happiness Ambassadors” are putting their experiences on social media by taking photos, making videos and updating Twitter and Facebook pages.

• The three people already visited the Vancouver Olympics and the World Cup in South Africa.

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Coca-Cola and Social Media

• Coca-Cola has more than 5,000 conservations per day on social media sites

• Has an Online Social Media Principles page http://www.thecoca-colacompany.com/socialmedia/

• In April 2009, they opened a new Office of Digital Communications and Social Media

Noticed on all of these that it wasn’t about how good Coke is; people already know that. It was about reassuring people that Coca-Cola has good products.

Also noticed that Coca-Cola emphasized recycling, community involvement, water conservation and climate protection on each of these social media sites.

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