Why journalist cannot

target their audience

when preparing and

delivering news?

Differences between The Star Online and

The New York Times

The Star Online

• The story of the news is too little, the audiences may not understand the further information from the online environment.

• Eg: North Korea missile launches ‘provocative acts’ – U.S., South Korea, Japan officials

• The New York Times

• The story of the news is detail, audience can know more information from the online environment.

• Eg: What happens to North Korea missiles fired into the sea?

The Star Online

http://www.thestar.com.my/news/world/2016/08/05/north-korea-missile-launches-provocative-acts--us-south-korea-japan-officials/

The New York Times

http://www.nytimes.com/aponline/2016/08/04/world/asia/ap-as-nkorea-missile-launch-news-guide.html?ref=world&_r=0

Use multimedia as

the medium

http://www.nytimes.com/interactive/2016/world/ak-47-mass-shootings.html?ref=world

The New York Times’ s journalist write “How the AK-47 and AR-15 Evolved Into Rifles of Choice for Mass Killer” in multimedia format to grab audiences’ attention.