Blaut - Defining the Digital Future
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This is the company presentation of Blaut. The consumer behaviour is changing rapidly and the digital platforms are becoming available for everyone. For businesses this will bring a new set of opportunities and challenges to deal with. In the future, the competitive advantage will lie in user experience and service design.
Transcript of Blaut - Defining the Digital Future
Blaut!
A digital strategy, service design and marketing consulting company! Blaut Network!
– The biggest Finnish digital freelancer professionals network!– Co-operation with the most awarded production companies!
Founder, Janne Aaltonen, over 15 years of experience:!– Grey Interactive!– Spray Network!– Razorfish Helsinki!– Razorfish New York!– Louder!– Rientola!– Zeeland Helsinki!– Aaltonen & Vuorela!
Company founded in 2002! Blautinc Oy registered in 2010! Office at Tarkk’ampujankatu 11, Helsinki!
Digital Future?!
Consumer behaviour is changing rapidly. Individuals dictate the content of the brands.!
Facebook and other major services set the bar for the user experience. Globally and locally.!
Content won’t be received collectively anymore. We have to focus on individual needs of the users.!
Platforms are becoming available for everyone. Competitive advantage will lie in user experience.!
Good advertising can’t save the bad service. Service design can.!
Blaut kiittää! [email protected]!
