Product Marketing

April 16, 2015

by Blackhawk Engagement Solutions

2 ©2015 Blackhawk Engagement Solutions, Inc. Confidential and not for replication or distribution.

Hitachi Data Systems – HCP Anywhere

Campaign designed to launch HCP Anywhere into the B2B market. This cloud solution allows companies to access and share their data anytime, anywhere, from any device.

The integrated campaign included mass and targeted communications as well as sales support elements:

• Internal and external email communications

• Video Direct Mail sent to 25 top UK targets with campaign content included

• eBook and video hosted online to provide public presence

• Mobile Saleskit provided to sales teams to support their efforts in the field

3 ©2015 Blackhawk Engagement Solutions, Inc. Confidential and not for replication or distribution.

Hitachi Data Systems – Continuous Cloud Infrastructure (CCI)

Similarly to the HCP Anywhere campaign, we launched the latest HDS cloud solution, CCI, into the B2B market.

This campaign consisted of a multitude of elements, all driving towards a central, parallax scrolling website:

• Internal and external email communications

• Video Direct Mail sent to 250 top EMEA targets

• eBook hosted online to provide public presence

• Mobile Saleskit provided to support sales teams

• Central, modern, parallax scrolling website

4 ©2015 Blackhawk Engagement Solutions, Inc. Confidential and not for replication or distribution.

Panasonic – Toughpad FZ-A1

Launching the latest Android Toughpad into the channel, with Partner support:

• Email and direct mail communications sent to Partners

• Campaign on Demand marketing developed to support Partners

• 34% average open rates

• Generated €13.5m in potential sales pipeline during campaign period

• 17 demo units sold at €20k, effectively paying for campaign

5 ©2015 Blackhawk Engagement Solutions, Inc. Confidential and not for replication or distribution.

Panasonic – Toughpad FZ-G1

Similarly to the FZ-A1 campaign, but launching the first Windows enabled Toughpad into the same market:

• External email communications achieving 18% average open rates

• 215 deals registered delivering a potential sales pipeline of €42m during campaign period

• 31 demo units sold at €48k

6 ©2015 Blackhawk Engagement Solutions, Inc. Confidential and not for replication or distribution.

Panasonic – Toughpad UT-MA6

Launching 20” 4K tablet in ‘cold’ CAD market in conjunction with telemarketing:

• Email communications achieving 20-13% average open rates

• 19 hot leads delivered from database of 230

• Driving audience to modern, dynamic microsite with a range of collateral and information.

Thank You