Blackberry case study 2010 - Student Village
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2010 CASE STUDY BlackBerry
Transcript of Blackberry case study 2010 - Student Village
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2010
CASE STUDYBlackBerry
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To a connected
Generation
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And speaking their language
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Student Ambassadors
National Campuses
105across
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Influencers specially chosen & trained on BB
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To infiltrate the student scene on and off campus
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With the help of Hip-Hop King Slikour…
…and plenty Social media
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Flying high on campus
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Not a tough crowd…..if you know what you’re doing
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After just 1 year, the most desirable phone
wanted by SA students… BlackBerry
1Year later
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Hot Property
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Awarded Best multi-channel campaign 2010 Youth Campus Campaign Awards
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350,000+Campaign Reach
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