Scrutinize case study 2010 - Student Village

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2010 CASE STUDY Scrutinize

Transcript of Scrutinize case study 2010 - Student Village

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2010

CASE STUDYScrutinize

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Celebrity opinion leadersEducate Students about

the dangers of HIV/ Aids

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Using Celebrity opinion

Leaders and influencers

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Videos & voxpox used to teach

students about low risk & high risk

behavior

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Making it fun and interactive

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Is this high risk or low risk?

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Hip hop legends TEARGAS

blow the crowd away

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Leaving students confident

and HIV educated

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150 000+Campaign Reach

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Flip HIV to HIVictoreeee

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Find more case studies @

www.studentmarketing.co.za

0860 44 1234