Blackberry Tablet OS SDK for Adobe AIR-Release Notes--1948046-1206022306-001-2.0 Beta-US
Blackberry 10 Release: Social Media Conversation 2013
-
Upload
salesforce-marketing-cloud -
Category
Documents
-
view
1.922 -
download
0
description
Transcript of Blackberry 10 Release: Social Media Conversation 2013
![Page 1: Blackberry 10 Release: Social Media Conversation 2013](https://reader034.fdocuments.us/reader034/viewer/2022052619/55563a45d8b42a28608b50ca/html5/thumbnails/1.jpg)
Blackberry 10 Release: Highlights of the Social Media Conversation Analysis period 1/30/13 – 2/6/13
![Page 2: Blackberry 10 Release: Social Media Conversation 2013](https://reader034.fdocuments.us/reader034/viewer/2022052619/55563a45d8b42a28608b50ca/html5/thumbnails/2.jpg)
• Launch Date: 1/30/13 • Conversations peaked at 11 a.m. Eastern on 1/30 • 93.4% of the mentions were on Twitter • 69.6% of mentions were in English followed by 16.1% in Spanish • The 5 Countries with the most conversation were: United States,
Canada, the United Kingdom, Venezuela and India
Highlights of Blackberry 10 Launch
![Page 3: Blackberry 10 Release: Social Media Conversation 2013](https://reader034.fdocuments.us/reader034/viewer/2022052619/55563a45d8b42a28608b50ca/html5/thumbnails/3.jpg)
Highlights of Blackberry 10 – Week One Analysis period 1/30/13 – 2/6/13
• More than 1.9 million mentions in one week period"• Conversation peaked on the launch day (1/30) and 2/5"• Twitter lead the pack re: where most conversations occurred"• English followed by Spanish were the languages used most"• USA had the most conversations despite not having product available"• More men than women were talking online about Blackberry"• 25 – 34 year olds had the most to say about Blackberry"
![Page 4: Blackberry 10 Release: Social Media Conversation 2013](https://reader034.fdocuments.us/reader034/viewer/2022052619/55563a45d8b42a28608b50ca/html5/thumbnails/4.jpg)
Total Mentions Exceed 1.9 Million !!Volume of Conversations First Week After Launch
0 75000
150000 225000 300000 375000 450000 525000 600000 675000
Jan 30th Jan 31st Feb 1st Feb 2nd Feb 3rd Feb 4th Feb 5th Feb 6th
Product available in Canada "
Official launch and available in UK"
![Page 5: Blackberry 10 Release: Social Media Conversation 2013](https://reader034.fdocuments.us/reader034/viewer/2022052619/55563a45d8b42a28608b50ca/html5/thumbnails/5.jpg)
Twitter Leads the Pack For Media of Choice
80.7%
11.6% 0.9%
2.0%
4.8% Twitter
Mainstream news Blogs
Other
![Page 6: Blackberry 10 Release: Social Media Conversation 2013](https://reader034.fdocuments.us/reader034/viewer/2022052619/55563a45d8b42a28608b50ca/html5/thumbnails/6.jpg)
English Dominates the Conversations
65.3%
2.1%
5.3%
17.5%
4.5% 2.4% 1.8%
1.1%
English French Other Spanish Indonesian Malay Dutch Portuguese
![Page 7: Blackberry 10 Release: Social Media Conversation 2013](https://reader034.fdocuments.us/reader034/viewer/2022052619/55563a45d8b42a28608b50ca/html5/thumbnails/7.jpg)
Americans Dominate Discussions
55.3% 24.7%
4.9% 2.2%
3.1% 3.9% 4.0% 1.8%
United States Other Canada Netherlands Venezuela Indoneisa United Kingdom Thailand
![Page 8: Blackberry 10 Release: Social Media Conversation 2013](https://reader034.fdocuments.us/reader034/viewer/2022052619/55563a45d8b42a28608b50ca/html5/thumbnails/8.jpg)
Most Used Hashtags
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0%
#blackberry
#smblkeselbgt
#thklive
#android
#z10
#blackberry10
#bb10
![Page 9: Blackberry 10 Release: Social Media Conversation 2013](https://reader034.fdocuments.us/reader034/viewer/2022052619/55563a45d8b42a28608b50ca/html5/thumbnails/9.jpg)
More Men Were Chatting Up a Storm
54.9%
45.1%
Men Women
![Page 10: Blackberry 10 Release: Social Media Conversation 2013](https://reader034.fdocuments.us/reader034/viewer/2022052619/55563a45d8b42a28608b50ca/html5/thumbnails/10.jpg)
25-44 Year Olds Dominated the Conversations
0.0% 5.0%
10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0%
18-20 21-24 25-34 35-44 45-54 55-64 65+