Template from: B.J. Fogg, Conceptual Designs, in B. Laurel (ed. by): Design Research, MIT Press 2003, edited by L.Galli

B.J. Fogg’s Conceptual Design templateEdited by L.Galli

Template from: B.J. Fogg, Conceptual Designs, in B. Laurel (ed. by): Design Research, MIT Press 2003, edited by L.Galli

[Concept name here]

A conceptual design by [name of designers]

B.J. Fogg Conceptual Designs Template

Template from: B.J. Fogg, Conceptual Designs, in B. Laurel (ed. by): Design Research, MIT Press 2003, edited by L.Galli

People’s perspective

• [info about people that might be interested in your concept, first as users or customers but also as stakeholders in any other important way]

B.J. Fogg Conceptual Designs Template

Template from: B.J. Fogg, Conceptual Designs, in B. Laurel (ed. by): Design Research, MIT Press 2003, edited by L.Galli

[Storyboard title here]

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Scene x text etc od feugiat, feugait iusto in, dolore veniam laoreet

Scene x text etc od feugiat, feugait iusto in, dolore veniam laoreet

Scene x text etc od feugiat, feugait iusto in, dolore veniam laoreet

B.J. Fogg Conceptual Designs Template

Template from: B.J. Fogg, Conceptual Designs, in B. Laurel (ed. by): Design Research, MIT Press 2003, edited by L.Galli

Sketch of [concept name]

• [show what you have accomplished with some sort of sketch, either with a proper drawing of using some quick-and-dirty collage or photography or whatever type of sketch helps in conveying your idea, including e.g. a short video]

B.J. Fogg Conceptual Designs Template

Template from: B.J. Fogg, Conceptual Designs, in B. Laurel (ed. by): Design Research, MIT Press 2003, edited by L.Galli

Features/Functionalities

• [What does this do? Outline the features and functions]

B.J. Fogg Conceptual Designs Template

Template from: B.J. Fogg, Conceptual Designs, in B. Laurel (ed. by): Design Research, MIT Press 2003, edited by L.Galli

Theoretical Justifications

• [Outline why you made the choices you did, having in mind the disciplinary background of your concept, possibly referring also some sources in the literature]

B.J. Fogg Conceptual Designs Template

Template from: B.J. Fogg, Conceptual Designs, in B. Laurel (ed. by): Design Research, MIT Press 2003, edited by L.Galli

User research early results

• [Try to research your concept with some sort of adequate evaluation technique, even if it’s very early in the cycle. Put the results here, using photos, quotations if possible - they would be of great value here]

B.J. Fogg Conceptual Designs Template

Template from: B.J. Fogg, Conceptual Designs, in B. Laurel (ed. by): Design Research, MIT Press 2003, edited by L.Galli

Shortcoming of Design

• [Outline weaknesses in your design, be self-critical]

B.J. Fogg Conceptual Designs Template

Template from: B.J. Fogg, Conceptual Designs, in B. Laurel (ed. by): Design Research, MIT Press 2003, edited by L.Galli

Expansion - What else is possible?• [Other future or alternative features,

functionality, services, form factors etc.]

B.J. Fogg Conceptual Designs Template

Template from: B.J. Fogg, Conceptual Designs, in B. Laurel (ed. by): Design Research, MIT Press 2003, edited by L.Galli

Next steps in Design Process

• [Outline what you would do next if you were to continue working on this project]

B.J. Fogg Conceptual Designs Template

Template from: B.J. Fogg, Conceptual Designs, in B. Laurel (ed. by): Design Research, MIT Press 2003, edited by L.Galli

Summary

• [Recall key points and main benefits, acknowledge credits, add contact infos]

B.J. Fogg Conceptual Designs Template