Fogg behavior model
-
Upload
prassi-chicarito -
Category
Design
-
view
168 -
download
10
description
Transcript of Fogg behavior model
1
Design for
Persuasion
2
The w ay in w hich one acts or conducts oneself
tow ards a person or a th ing
The way in which one acts or conducts oneself towards a person or a thing
Beh
avi
or
3
Whendoes it occur?
4
MOTIVA
TIONMotivation
5
A
BILITYAbility
6
Trigger
Behavior
Motivation
Ability
Trigger
8
9
Know what type of behavior you seek
Persuade the user to perform the required behavior
11
Need a place where one can share files
Try this…
Possible
Behavior
File Download
Keyword Search
File Upload
13
V/s
14
Behavior that can be easily triggered
Man’s existing behavior
The success of a product is based on
15
GirlsMake
up
16
Humans Comfort
17
Choose a simple
behavior
Choose a receptive audience
Find what is preventing the target behavior
Imitate successful examples
Find examples of persuasive technology
Choose an appropriate technology
channel
Try and iterate quickly
Expand on success
8 steps to know what will work1 2
7
4
3
8
5 6
18
Try a hand at these
19
Clara really believes that recycling water bottles is a good idea, and she does this
all the time at school. But when she’s home, she has a habit: She’ll put the
bottle in the regular trash, telling her self she will remove it later and put it
in the recycling bin. She rarely does the sorting later. Most weeks the bottles
go out with all the other trash.
20
Steven realizes he is spending too much time on Facebook. He decides he will stop. But a few times a week he gets a Facebook notification that intrigues him so much, especially being tagged in photos. So despite his intention, he is still spending about 5hours a week on Facebook.
21
Karen reads an article about the benefits of meditating each day for 20 minutes. She thinks it sounds like a good idea, and decides to try it. But she doesn’t meditate at all. Not even one time. A few weeks later, she hears about mediation from
Dr. Oz and decides again to meditate for 20 minutes. This doesn’t happen.
Incoming Call
Dr. Oz
22