Bizz+ World of Opportunities : Marketing Plan
Transcript of Bizz+ World of Opportunities : Marketing Plan
Marketing PlanWorld Of Opportunities
Executive Summary
Buying a single piece of a good
is always more expensive then
buying a bulk/ Container
Bizz+ aims to solve this problem of small retailers by providing
them good rates worth of a lot for even a single piece of purchase
Hence, retailer buys from the app & the respective regional distributor receives the order.
Bizz+ aims to cover 3 states and have tie ups with 25 distributors
with each 150 retailers under them
Situation Analysis
Company Overview
Offering goods at attractive prices to retailers
Giving a margin to distributor too, and they don’t have to run for payments & orders, they get
everything on palm
Large product offering for retailer with multiple brand choices
Cut the high margins of C&F agents and distributors which make the product expensive
Market Overview
We have ready customer base of retailers because we are tying up
with distributors as our collaborator
Biggest threat is distributor not agreeing to collaborate
Irregular orders will not help reduce price to a large extent
The model is easy to copy and hence distributors can bypass us anytime by
dealing directly with company and building an app/website
Target Customers
Retail vendors selling white goods
Goal
Aim to reach 20 crore in turnover in 5 years
Have a coverage network in 3 states, collaborations with 25 dealers each having
a network of 150 retailers under them
Strategy
Target Market
Customers
Buying a single piece of a good is always more expensive then buying a bulk/
Container hence we offer them the price of bulk for even a single piece of purchase with the convenience of
ordering at their fingertips
They can make payments from their online wallet, browse the features,
see the models, all at their fingertips
World Of Opportunities
Collaborators
We can offer low price to retailers because in this industry, even though companies have a wide product range, only a few models make up the bulk of their sales
The 80-20 rule applies here and hence we can place a bulk order for those ordered models on advance payment, getting numerous benefits.
We need to tie up with the distributor and offer them at least 2% margin for
their logistic support & network premium
Competitors
This space has virtually no competitors as of yet
Value Proposition
Customers
Bizz+ offers the lowest rate of the branded white goods on your fingertips, delivered by your trusted distributor. We do this by
forming strategic partnerships with major brands & distributors.
CollaboratorBizz+ offers you fixed orders & advance payment on your palms without any efforts
from your retailers for which you get 2% margin. We do
this by creating a technologically adaptable
environment for retailers & offering them a unique
value proposition
Collaborators
Company Bizz+ has a unique value
proposition and is able to procure products from major brands at significant discount to market prices and sell them profitably and at competitive prices to
retailers without carrying out deep discounting
Company
Tactics
Product
The main product of the model is the app which needs to be designed in such a way that its easy and hassle free to use, displays prices, models, features easily
with various filter options and easy payment procedure
BrandIn the name, Bizz stands for business and + signifies that we add to your business, the model is an addition to the existing traditional ways of business and that it
will add figures in your profit statements too
World Of Opportunities
The logo uses yellow for optimism and clarity & red for Boldness & excitement, the feelings we need to arouse in the retailer to
join us
World Of Opportunities
World Of Opportunities
The slogan, “World of opportunities”inspires the retailers to try the new technology and is also a way to
convey that the opportunities are boundless
Price
The joining and signing up charge will be 5,000/- for the retailer
Paying this 5,000/- will let him check the catalogue and prices and gain access to daily special offers
He can then add money he wants to the wallet against
which he will be able to purchase goods
A small service and maintenance charge will also be levied which will be 200/- a month and will be auto-debited from the wallet of
retailer
Incentives
Low price, live catalogue search
(For Customer)
Fixed orders and advance payment
(For Collaborators)
No active involvement in the chain and high margin
(For Company)
Communication
The distributor can approach retailers with brochures, beta
version of the app, an app demo video and testimonials of
satisfied retailers
Implementation
Retailer places an order
Distributor Received the order and
payment
Bizz+ receives the order and payment
Bizz+ places order with the company
The Company delivers the good to distributor, which in turn goes to retailer
Criteria
•No. of Active users•No. of Users tied up•Continuity of users•Avg. No of orders
Created by Meet Shah, NMIMS MumbaiDuring a Marketing Internship by
Prof. Sameer Mathur, IIM Lucknow