Biz Poken Experiences
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Transcript of Biz Poken Experiences
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PreRequesists:
You should know what a Poken is. You might find it out on www.doyoupoken.com
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About this presentation
- Description of usage during IOD 2009- Scenario at the event- Lessons Learned
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Background
- 2.500+ Pokens used- Every delegate received one poken- „Session“ Pokens were used to distribute presentation- Pokens were handed out during onsite registration without briefing
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Positioning
- New device to share contacts- Stay connected post event- Optional tool to use
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Communications
- Printed OnSite Guide- Digital Signs- Poken Information Desk- Speakers Briefing (Calls)- Twitter/Newsletter
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Poken Information Desk
- Staffed during whole event- Usage Information / Help
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Poken Information Desk / Learned
- 20-50 Requests per day- Main Question: „How to setup profile?“- Second Question: „Problem's with IE6 browser“- Inquery to get Pokens for other event
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Digital Signs
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„Session Pokens“
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„Session Pokens“
- 350+ Sessions had an individual Poken- Attendees were able to connect with session using their Poken
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Session Pokens / DATA
- Code of Session- Title - Landing Page for Download- Segment / Brand / Industry- Speaker
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Session Pokens / FACTs
- PreLoad via WebInterface- Effort: 3 Minutes per Poken- Auto Populated using CoScripter- Formating of special Data File for CoScripter
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Session Pokens / Learned
- Limit amount of Data on Poken Card- Reduce effort of last minute changes- Have arround 10% spare Pokens for sessions- Logistical effort of Poken deployment: low
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Poken Customization
- Hardware is same hardware as „regular Poken“- Poken „face“ replaced by custom shape- Added „IBM Profiles“ to list of available networks- Poken website has different banner and Poken Cards have fixed background
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Learned from Feedback
- Communicate that device is „ready to use“- Cards populate with details as soon as people enter them- Connection is not lost even if user is not registered by the time of connection
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General / Learned- Be aware of what „you poke someone“ means - We expected 50%+ utilization and achived got much more (still counting)- It takes less than 60 seconds to explain what a Poken does :)- Support by vendor is helpful (24 before/after Event start)
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General Feedback