w w w. c o i n p o i n t . n e t

CoinPoint is an online marketing agency catering to the Bitcoin markets

WHAT IS NICHE MARKETING?

Niche marketing involves the art of defining your particular niche and concentrating

all marketing efforts on a small but specific and well defined segment of the population. 

WHAT IS BITCOIN?

I’m not getting into it.If you don’t know, talk to me later.

MARKETHOW SMALL? HOW SPECIFIC?

Online Gambling Market

Fiat Gambling

Bitcoin Gambling

Other Cryptocurrency

Estimated 40BL; 320ML for BTC only.Source Info: www.statista.com/statistics/270728/market-volume-of-online-

gaming-worldwide/

MARKETHOW SMALL? HOW SPECIFIC?

Bitcoin Holders

Non-Gambling Bitcoiners

Gambling Bitcoiners

Only 3% of the world’s bitcoin holders are gamblers.Out of 13 million bitcoins, 390,000 of them are for gambling.

MARKETHOW SMALL? HOW SPECIFIC?

Bitcoin Holders

Estimated market of up to 500,000 active players worldwide.

Online Gambling Market

PLAYERS FUNNELOnline Casino Players

(Don’t have Bitcoin Wallet)

They do not understand what is Bitcoin and how to work with it.

They see that in 2014 – Price is down in 70% - worst performing currency.

Consists bad news:Dec 2014 – Jan 2015 – Blockchain and BitStamp were hacked. Silk

road after effect.

Regulation is unclear.

Crazy fluctuation and unstable market.

There is still a way to go, educate the market and gain trust in the system.

BITCOINERS FUNNELBitcoin Holders

(Not the typical online gamblers)

BTC eco system is known for 6 categories: Wallets, Exchanges, Payment processors, Mining, Financial services, Universal –

Gaming and gambling are not there.

Bitcoiners are educated and high level people.Most with either investment or tech/IT background.

Gambling is not highlighted in the community.

Provably fair was invented maybe for this cause.

Maybe a longer way to go.

MARKETING CHANNELS

SEO agencies and Traffic

networks are placing sources

to promote bitcoin brands.

PPC networks such as

CoinURL, Adbit , A-Ads,

others are joining the

regular ones like Google and

Facebook

Media Agencies

are looking for the targeted

market

Major bitcoiners

sources like

Blockchain,

bitcointalk,

coindesk and

bitcoinfoundation

are starting to open

the doors for

advertisers.

MARKETING CHANNELS

Major gambling brands like BGG

and BBC are getting much

more awareness than 12 months

ago.

Consultants, financial

advisers, crypto currencies experts are

joining the party.

Both Gambling and Crypto

events, magazines and meet-ups are more open for gambling now.

Affiliation is not developed, yet.

BITCOIN GAMBLING ECO SYSTEM

Inactive BrandsActive BrandsCasinos

Poker

Lottery

Dice Forex + B.O.

Sportsbook

Other Games

WHAT’S NEXT?POSITIVE BOOST NEEDED

Good news like Microsoft and Time Magazine to accept BTC, over 400M in investments in 2014.

Positive regulatory moves, especially in leading markets.

More exchanges to take brands.

More Gambling Ace’s to take bitcoin brands - Highlight the advantages both for players and operators.

Higher penetration of the Crypto coins to our lives.

QUESTIONS?