BIMA Breakfast BriefingHow To ‘Do’ Diversity

@BIMA #BIMAdiversity

Username: Loft

Password: ivyclub4

INTRO: 12 mins

SPEAKERS: 30 mins

PANEL: 10 mins

DIVERSITY HACK: 20

Ete DaviesManaging Director at AnalogFolk and

Founder of Stripes

@AnalogFolk

SPEAKER

‘We believe diversity of people,

teams and communities brings

true creativity and innovation. The

brands and consumers we work

with are, increasingly, from a more

diverse demographic and the

companies that service them

should also reflect of this.’

etedavies@gmail.com

Ali HananFreelance creative Director at Blippar

and Founder of Creative Equals

@creativeequal

SPEAKER

Creative Director

@creativeequal

@creativeequal

* At senior level, 26% of art directors are women; 37% of copywriters, but 14% become CDs.

In London

14%*

BASED ON 223 RESPONDENTS,28% MALE, NOVEMBER 2015

of young female creatives say

there aren’t enough female role models*

70

%say they have never worked with

a female CD or ECD

60

%don’t consider they can stay with a young family

70

%are working in a department that’s 75-25% male to female;

10% of men work in an all-male department

50

%of young female interns are considering leaving

because of low wages and living conditions

88

%

14% 85%

Female CDs

Purchasing

decisions

made by women

“It remains an uncomfortable

truth that men dominate creative

departments and this can not

be good for creativity or our

ability to solve business

problems.

Finding ways to encourage

women into creative

departments and keeping them

is an

urgent necessity.”

Tom Knox, IPA president

@creativeequal

HELP MORE WOMEN STAY AND THRIVE

by picking up junior talent faster, providing scholarships

and giving new parents a framework to stay.

2.

CREATE A GENDER NEUTRAL STAGE by

increasing the consideration set based on potential

gender neutral language and pro-active career management.

3. CHANGE WORKPLACE CULTURE, starting with

HR policy to unconscious bias and workplace culture.

4.

5. INSTALL gender neutral award stage so work is

equally judged through a neutral lens.

Make MORE WOMEN VISIBLE, EVERYWHERE.

1.

MOVE EVERYONE UP ONE RUNG with training,

mentors and briefs to do award-winning work.

CREATING DIVERSITY:

OURSELVES, OUR

WORK

So get involved and #changetheratio

Follow @creativeequal Take a look at www.creativeequals.org Simply send us a hello to creativeequal@gmail.com

Nadya PowellManaging Director at Sunshine and

Co-Founder of The Great British

Diversity Experiment

@NadsBads

SPEAKER

2 5 . 0 5 . 2 0 1 6

P L E A S E S H A R E !

@ T H E G B D E

# D I V E R S I T Y E X P E R I M E N T

W H E R E D I D I T A L L

B E G I N ?

Alex Goat,

MD of Livity

Jonathan Akwue

CEO Lost Boys

Ideas Foundation & BCA

Daniele Fiandaca

Co-founder Creative Social,

Innovation Social & Token Man

Laura Jordan-Bambach

Creative Partner Mr President

Co-Founder SheSays

Nadya Powell

MD of Sunshine & Co-Founder

Millennial Mentoring

@NadsBads

T H E G R E A T B R I T I S H D I V E R S I T Y

E X P E R I M E N T S E E K S T O P R O V E

T H A T D I V E R S I T Y L E A D S T O

B E T T E R S O L U T I O N S ,

E X P E R I E N C E S A N D U L T I M A T E L Y

A B E T T E R W O R L D .

T H E G R E A T B R I T I S H D I V E R S I T Y

E X P E R I M E N T I S S P E C I F I C T O C R E A T I V E

I N D U S T R I E S A N D I S G R O U N D - U P ,

P R A C T I C A L A N D F O C U S S E D O N A C T I O N .

H O W D I D I T W O R K ?

Brief

everyone

Observe

everyone

Report on

everyone

2 . W H Y D I V E R S I T Y

W O R K S

D I V E R S I T Y E N A B L E S

T H E A U T H E N T I C S E L F

[In this experiment] I feel like it isn’t my ethnicity, gender

or age that sticks out, it’s my personality.

Wing, Participant

Being someone from a Southeast Asian upbringing who has lived all over

the world and who happens to have Muscular Dystrophy, it was a unique

experience and for the first time was surrounded by like-minded, diverse

people who understood who I am. It allowed me to start to push myself…

Sulaiman, Participant

D I V E R S I T Y E N A B L E S

N E W C O N N E C T I O N S , N E W S O L U T I O N S

In creative industries, the ability to draw from wide references,

inspiration and backgrounds is vital to keeping ourselves

relevant and fresh. Homogeneity breeds homogeneity.

Simon Wassef, RGA

Ideas are about connecting previously unconnected things.

There are likely to be more unconnected things in a room full of

different people, than in a room full of the same people.

Nick Hirst, Adam & Eve

D I V E R S I T Y E N A B L E S

I D E A S T H A T W I N B Y M E R I T

Diversity encourages a broader frame of reference within an

organisation and challenges teams to be open to a range of different

perspectives. This in turn gets people to collaborate more effectively

and solve problems at group level in new ways. That’s the theory...

My experience of being part of GBDE showed this in practice.

Ash Amrite, CORD worldwide

E M B E D V I D E O

3 . F I V E T H I N G S T O D O N O W

D O N ’ T F I X A T E O N S P E E D A N D E A S E ,

E M B R A C E M E S S I N E S S A N D A C C E P T T H A T

C U L T U R A L C O N S E N S U S C A N D A M A G E T H E

C R E A T I V E P R O C E S S . L E T D I V E R G E N C E ,

D I F F E R E N C E A N D M E R I T W I N T H R O U G H .

1 . C H A N G E Y O U R C R E A T I V E P R O C E S S

T H I S I S A L E A D E R S H I P I S S U E . I F L E A D E R S

C A N N O T P R O V I D E ‘ C L E A R E N A B L E M E N T ’

T H E Y W I L L N O T G E T T H E B E N E F I T O F

D I V E R S I T Y . W E N E E D A C T I O N A T T H E

U P P E R E C H E L O N S O F O U R I N D U S T R Y T O

D E M O N S T R A T E C L E A R I N T E N T .

2 . R E T R A I N Y O U R L E A D E R S

B R I N G I N G I N D I V E R S E T A L E N T I S N O T A

C S R T H I N G , I T I S C R I T I C A L T O B U S I N E S S

S U C C E S S . D E M A N D E V E R Y N E W R O L E H A S

A D I V E R S E S H O R T L I S T – T H E R O O N E Y

R U L E . L O O K H A R D E R , F U R T H E R A N D

A C C E P T T H A T O F T E N A R O U N D P E G I N A

S Q U A R E H O L E I S A G O O D T H I N G . A N D

I M P L E M E N T T H E R O O N E Y R U L E F O R T H O S E

P E O P L E W H O A R E D O I N G T H E

I N T E R V I E W I N G T O O .

3 . I M P L E M E N T T H E R O O N E Y R U L E

Y O U N E E D T E A M S O F S U P E R H E R O E S I N

O R D E R T O C O M P E T E . I T I S N O T A B O U T

T O K E N I S M . D I V E R S I T Y I S O N E O F T H E

T H I N G S T H A T M A K E S B R I T A I N G R E A T . I F

Y O U H I R E N E W P E O P L E Y O U W I L L H A V E

A C C E S S I N T O N E W C O M M U N I T I E S A N D

N E T W O R K S W H I C H W I L L M E A N T H E R O O N E Y

R U L E W O N ’ T E V E N B E N E E D E D .

4 . A C C E S S N E W T R I B E S

B R E A K E R

S U B T I T L E

M O R E T H A N 1 0 M P E O P L E I N T H E U K

I D E N T I F Y A S H A V I N G L I M I T A T I O N S I N

T H E I R D A I L Y A C T I V I T I E S F O R P H Y S I C A L

A N D M E N T A L H E A L T H R E A S O N S , Y E T H O W

M A N Y P E O P L E I N Y O U R C O M P A N Y A R E

F R O M T H I S C O M M U N I T Y ? T H I S I S A N I S S U E

T H A T I S N ’ T R E C E I V I N G T H E A T T E N T I O N I T

D E S E R V E S . L E T ’ S S T A R T T H E D E B A T E A N D

I N S P I R E C H A N G E .

5 . T O T A L D I V E R S I T Y

4 . T H E E N D A N D A

B E G I N N I N G

A H U G E T H A N K Y O U T O A L L O U R

P A R T N E R S A N D S U P P O R T E R S

Our premium partners

Our partners

Our supporters

L E T ’ S G E T G O I N G

Mike IslipCEO at DigitasLBi

@mislip

SPEAKER

Doing Diversity.(as told with four things I have learned this year)

The Rise and Fall of Default Man

Four things I have

learned this year.

1. Write it down

and measure it.

2. Pick some things

to do right NOW.

3. Deal with it

YOURSELF.

4. Don’t try and work

it out on your own.

Four things I have

learned this year.

1. Write it down and measure it.

2. Pick some things to do right now.

3. Deal with it yourself.

4. But don’t try and work it out on your own.

Daniele FiandacaCo-Founder of Token Man, GBDE,

Creative Social and Mutant

@yellif

SPEAKER

Intro to Token Man

Token Man is an initiative to give

men a better understanding of the

challenges women face when in

the minority

Parental Leave

Unconscious Bias

The Key Issues

Gender Pay Gap

Inspiration

Education

What we have achieved

Real change

Creating Gender Diversity

Hackers

How we work

The recruitment process

What we are trying to hack

Salary reviews

Parental leave

Who is in the conversation

PANEL

“A hacker is someone who seeks and

exploits weaknesses in a computer

system or computer network.”

Wikipedia

“The hacker culture is a subculture of

individuals who enjoy the intellectual

challenge of creatively overcoming and

circumventing limitations of systems to

achieve novel and clever outcomes.”

Wikipedia

Always looking for ways to make

thing better

Openness to new ideas

Curiosity to learn and teach

Not being afraid to fail

Collaborative mindset

Only have meetings between 10am

and 4pm

YOUR TURN

@token_man

How we work

The recruitment process

What we are trying to hack

Salary reviews

Parental leave

Who is in the conversation

QUESTIONS

tokenman.org

@Token_Man

Ete DaviesManaging Director at AnalogFolk and

Founder of Stripes

@AnalogFolk

SPEAKER

Twitter

@BIMA

Facebook

fb.com/BIMAHQ

Instagram

@BIMAHQ