Billy Bio: Telphone Prospecting Skills

A tale of one mans quest to A tale of one mans quest to get his innovation into the get his innovation into the

hands of the decision makerhands of the decision maker

told byAlly McCulloch

BillyBio & the Chalice of Change

Know thyKnow thyProspectProspect

• buy list ?buy list ?• phonephone• networknetwork

You have 10 seconds:

• Who you areWho you are• ReasonReason• BenefitBenefit

EffectiveEffectiveOpeningsOpenings

“ “ Good morning, My name is William Good morning, My name is William Biotech, holder of the Chalice of Biotech, holder of the Chalice of

Change – a secret that has Change – a secret that has transformed walled cities throughout transformed walled cities throughout the Kingdom. The reason for my call is the Kingdom. The reason for my call is

to identify City Fathers who are to identify City Fathers who are interested in building a better city by interested in building a better city by

reducing waste and increasing reducing waste and increasing productivity…”productivity…”

Effective Introduction

“ “ Good morning, My name is Good morning, My name is William William Biotech, holder of the Chalice of Biotech, holder of the Chalice of

ChangeChange – a secret that has – a secret that has transformed walled cities throughout transformed walled cities throughout the Kingdom. The reason for my call is the Kingdom. The reason for my call is

to identify City Fathers who are to identify City Fathers who are interested in building a better city by interested in building a better city by


Who you are


Change – a secret that has Change – a secret that has transformed walled cities throughout transformed walled cities throughout the Kingdom. the Kingdom. The reason for my call is The reason for my call is

to identifyto identify City Fathers who are City Fathers who are interested in building a better city by interested in building a better city by


Reason for call


Change – Change – a secret that has a secret that has transformed walled citiestransformed walled cities throughout throughout the Kingdom. The reason for my call is the Kingdom. The reason for my call is

to identify City Fathers who are to identify City Fathers who are interested in interested in building a better city by building a better city by

reducing waste and increasing reducing waste and increasing productivityproductivity…”…”

Why they should talk

You have 10 seconds:

• Who you areWho you are• ReasonReason• BenefitBenefit

EffectiveEffectiveOpeningsOpenings

EffectiveEffectiveMessagesMessages

• Sell next stepSell next step

• Don’t be shyDon’t be shy• ActionAction• Keep promisesKeep promises

IncreaseIncreaseVisibilityVisibility

•Traditional Traditional • Internet Internet

• industry sitesindustry sites• seoseo• expert adviceexpert advice• build buzzbuild buzz

IncreaseIncreaseVisibilityVisibility

Web PresenceWeb Presence

• wiki’swiki’s• forumsforums• blogsblogs• seoseo

Billy built a network of Billy built a network of contactscontacts

gatekeepers influencers decision makers

BillyBio & the BillyBio & the Chalice of ChangeChalice of Change

Billy got to know the Billy got to know the gatekeepersgatekeepers

learned to trust Billy always kept his promises


research & identify

prospects


have an effective

introduction


leave effective messages


offer passive and active response channels



only sell benefits of next step


www.allymcculloch.co.uk

QUESTIONSQUESTIONS

Billy Bio: Telphone Prospecting Skills

Technology

Transcript of Billy Bio: Telphone Prospecting Skills