Big data week London 2014 - Affectv
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Transcript of Big data week London 2014 - Affectv
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About Me
▸ CTO of Affectv▸ 12 years working with big data▸ Background in Natural Language Processing,
Information extraction & Search
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Affectv
▸ Audience technology company▸ Understand the content people are interested in
and who they interact with
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2010
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Amount of data generated in 2010 exceeded the data generated by the
whole of humanity
Source: 2011 IBM Global CMO Study report
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People are using the internet as an extension of their lives, personality
and connections
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Data Explosion
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Tremendous opportunity to create unique experiences for people
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Businesses & Universities are interested
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Extracting value
▸ Ask the right question▹ What business challenge are you trying to solve?
▸ Understand your data▹ Is your data big?
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Augmenting data
▸ Internal sources▹ CRM data, Purchase history
▸ External sources▹ Social media feed
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Models & Processes
▸ More data → More noise▹ Statistical approaches over Rules based
▸ Approximate v/s Exact▸ Big Data ≠ Fast Data
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Privacy
▸ Increasingly more sensors and devices will be incorporated in our lives
▸ Data about you is being generated as we speak▸ What are the privacy implications?
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As a consumer
▸ Awareness▸ Being smart
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As a business
▸ Data Security▹ Data leaks
▸ Building trust
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We are hiring
Full-stack, Javascript, DevOpsData Science, Big Data, QA/Test
http://affectv.co.uk/careers