Big Data & The Uncanny Valley
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Transcript of Big Data & The Uncanny Valley
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Jordan Berkowitz // @jordanberkowitz or http://mrberkowitz.com
Big data &the uncanny valley
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Hi.
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This is a cautionary tale about the promise of big data and the impact that it has on what we all do.
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Everyone is talking about big data.
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But what is it?
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There is no doubt in my mind that this is and will be transformational technology.
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Clearly the implications from medicine to finance to government are far reaching, but what about what we do?
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Creative Communications
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Big data ≠ Customization
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Inference
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When it's not quite right, we know it's wrong.
Worse yet, when it is right it can be disconcerting, or odd, or frightening.
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The Uncanny Valley
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Does this weirdyou out?
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How about this?
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This?
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Or this?
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![Page 23: Big Data & The Uncanny Valley](https://reader033.fdocuments.us/reader033/viewer/2022042522/55968fc31a28ab02438b4605/html5/thumbnails/23.jpg)
So Is the uncanny valley A blueprint for the cultural acceptance of big data?
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Yes and no.
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Yes.
The uncanny valley offers a valid analog for the emotional reaction to big data.
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No.
Unlike robotics, creative communications aim to sell something and that complicates the equation immensely.
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So how Should we proceed?
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Slowly.
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Slowly.
Selflessly.
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Slowly.
Selflessly.
Skeptically.
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Thanks.
Jordan Berkowitz // @jordanberkowitz or http://mrberkowitz.com