Big Data + Social Graph
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Eric Wheeler, CEO @ericwheeler Big Data + Social Graph Federated Media, Signal: Chicago 2012
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Transcript of Big Data + Social Graph
Eric Wheeler, CEO @ericwheeler
Big Data + Social Graph Federated Media, Signal: Chicago 2012
40% projected growth in global data generated per year
140,000-190,000 more deep analytical talent positions
800,000 petabytes total amount of data created and replicated in 2009
1.5 million more managers needed to interpret data
30 billion pieces of content shared on Facebook every month
250 million tweets per day
24 billion social networking accounts worldwide
Third largest population in the world if Facebook were a country
91% know they have to drive ROI from big data in 2012
Only 21% think it will be easy
Source: 33Across Advertiser & Agency Study, March 2012
80% say Facebook is less important than rest-of-web
33Across Brand Graph™
Data is the glue of the advertising ecosystem; It’s more usable online than in any other medium;
It’s easier to tap into than you think;
Key Takeaways
Map the data graphs around your brand in 2012 to remain competitive.
