Big Data: Small Screen Location-Based Services 2.0
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Big Data: Small ScreenLocation Based Services 2.0
Kevin Foreman, Vice President, Mobile ApplicationsINRIX Inc.June 26, 2012
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Big Data: Small Screen – LBS 2.0
• Where we are today?• LBS 1.0
• Where are we going with Big Data?• LBS 2.0
• New Opportunities for You
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LBS 1.0
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Where are we today? LBS 1.0
Local Search“What’s around me?”“Where can I find retailer X?
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Where are we today? LBS 1.0
Local Search“What’s around me?”“Where can I find retailer X?“What’s the address of X?
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Where are we today? LBS 1.0
Local Search“What’s around me?”“Where can I find retailer X?“What’s the address of X?“What’s the phone number of X?”
WagJag: local restaurants, spas, activities, events, etc.
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Where are we today? LBS 1.0
Local Search“What’s around me?”“Where can I find retailer X?“What’s the address of X?“What’s the phone number of X?”“What are the ratings of X?”
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Where are we today? LBS 1.0
Local Search“What’s around me?”“Where can I find retailer X?“What’s the address of X?“What’s the phone number of X?”“What are the ratings of X?”
“?” 8th most searched brand
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Where are we today? LBS 1.0
Local Search“What’s around me?”“Where can I find retailer X?“What’s the address of X?“What’s the phone number of X?”“What are the ratings of X?”“What are the store hours of X?”
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Where are we today? LBS 1.0
Local Search“What’s around me?”“Where can I find retailer X?“What’s the address of X?“What’s the phone number of X?”“What are the ratings of X?”“What are the store hours of X?”
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LBS 1.0
Mobile Search70% acted upon within sixty minutes
Desktop Search70% acted upon within 1 week
Source: Bing published results Jan 2011
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Where are we today? LBS 1.0
Turn-by-Turn Navigation
Once I’ve searched,
“How do I get there?”
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Where are we today? LBS 1.0
Traffic
“What does traffic look likea while ago on the major roads?”
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Where are we today? LBS 1.0
Small Data: Small Screen
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LBS 2.0
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Where are we Going? LBS 2.0
Big Data
How big is big?
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Traffic Requires Broad Input Sources• 500+ commercial, consumer and government sources• Nearly 100 million connected drivers, throughout the day• Tens of billions of useful data points per month
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Traffic Requires Context
Traffic FlowSpeeds & Congestion
IncidentsThe “Why” of Flow
EventsAll Event >5,000
Community100,000+ Reporters/mo
Traffic CamerasThousands of Feeds
Road ClosuresConstant Tracking
Traffic Fusion Engine
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INRIX Predictive Data
Historical Traffic Related
MetadataIncidents, Weather,
Events, Schedules and Holidays
Historical Traffic Flow
Data
Bayesian Prediction Engine
Current Traffic Conditions Across Network
Current & Forecast Weather Incidents Sporting Events, Holidays & School Schedules
Real-Time and Forecast Traffic-Related Metadata
Training Data
Concerts & Other Major Events
Actual Predictions
Time
Start Time
12.00pm
0
12.15pm
15
12.30pm
30
12.45pm
45
1.00pm
1hr
2.00pm
2hr
6.00pm
6hr
6.00am
Next Day
Road Segment 1
6.00pm
Next Day
INRIX Predictions
Dynamic Predictive Input
Road Segment 2
Road Segment 3
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Where are we Going? LBS 2.0
Big DataHigher order questions“How does traffic compare to last year”?
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Canadian Traffic Comparison
• Traffic congestion down 22% in ‘11 compared to ‘10 • Traffic congestion is down in ‘11 from:• 15% (Vancouver)• 28% (Ottawa)
• Why? Traffic is a leading economic indicator.
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Canadian Traffic Opportunity
However, traffic is still a problem
Worst traffic cities are for hours wasted annually:• Montreal: 39 hours wasted • Vancouver: 35 hours wasted• Toronto: 28 hours wasted • Calgary: 15 hours wasted • Ottawa: 13 hours wasted
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Canadian City Traffic Factoids
MetroWorst Day
Worst AM
Worst PM
Worst Hour
Best Weekday
Best Weekday AM
Best Weekday PM
Best Weekday Hour
Calgary Fri Tue FriFri 4-5pm Mon Fri Mon
Fri7-8am
Montreal Thu Tue FriFri 4-5pm Mon Fri Mon
Fri7-8am
Ottawa Tue Tue TueTue 5-6pm Mon Fri Mon
Fri8-9am
Toronto Fri Wed FriFri4-5pm Mon Fri Mon
Fri7-8am
Vancouver Fri Thu FriFri4-5pm Mon Fri Mon
Fri7-8pm
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Where are we Going? LBS 2.0
Big DataHigher order questions“How does traffic compare to last year”?“What’s my fastest route home?”“What traffic incidents are in front of me?
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Personal - INRIX Traffic
Guaranteed Satisfaction…
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Personal - INRIX Traffic
Guaranteed Satisfaction… or double your traffic back!
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INRIX Traffic v4 for iPhone/iPad
What’s the best time to leave?
What’s my fastest route home?
What’s my arrival & travel time home?
What’s the delta of my 1st and 2nd route?
Notify my spouse of my Arrival Time
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Where are we Going? LBS 2.0
Big DataHigher order questions“How does traffic compare to last year”?“What’s my fastest route home?”“What traffic incidents are in front of me?“How do I get there, given real-time traffic”?
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Top iPhone Apps Using Traffic
Application Grossing Rank* Traffic Source
MotionX GPS Drive 1
Garmin USA 2
TomTom USA 3
GPS by Telenav 4
Navigon Mobile Navigator USA 6
Navigation by Telenav – Telenav GPS Plus 7
Navigon Mobile Navigator North America 8
Garmin StreetPilot On Demand 9
INRIX Traffic 16
Magellan Roadmate USA 17
Gokivo GPS Navigator 27
CoPilot Live North America 51
9 of the top 12 grossing iPhone navigation apps that use traffic use INRIX traffic as the data sources
* - Source=AppAnnie
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Where are we Going? LBS 2.0
Big DataHigher order questions“How does traffic compare to last year”?“What’s my fastest route home?”“What traffic incidents are in front of me?“How do I get there, given traffic”?“What’s my actual arrival time?”
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INRIX is taking the “E” out of “ETA”
ETA
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Where are we Going? LBS 2.0
Big DataHigher order questions“Gas in front of me?”“Groceries on my route WITHIN the store?”“Parking lot availability?”
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Where are we Going? LBS 2.0
Big DataHigher order questions“Gas in front of me?”“Groceries on my route WITHIN the store?”“Parking lot availability?”
Anything with real-time data, directional data or comparison data
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Opportunities for you
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Opportunities for You
• Answer THIS question. “Why are you asking?”• “Where is store X located in the Mall?• Why are you asking?• “I’m looking for a Father’s day gift?”
• Attack anything paper-based• Yellow pages• Maps – Road, airport, mall, universities• News
• Attack anything broadcast with personal-cast
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Thank you!