Bidstalk Product presentation, White label mobile DSP
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WHITE LABEL MOBILE DSP | CUSTOM AD EXCHANGE Private & Confidential
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Transcript of Bidstalk Product presentation, White label mobile DSP
WHITE LABEL MOBILE DSP | CUSTOM AD EXCHANGE
Private & Confidential
is a White Label
Demand Side Platform
(DSP) solution, upon which
ad agencies, advertisers &
Ad Exchanges can build
their mobile advertising
business
What We Offer
One stop solution for all your advertising needs
Cuts down your time to market with ZERO investment in technology!
What We Offer
Access to massive global inventory!
Data Science approach towards relevancy & targeting
What We Offer
State of the art RTB Ad Exchange
that brings Highest Quality ads at
the Best Price
More time for Publishers to
Focus on Sales!
What We Offer
Create a Private Marketplace for
mobile ad spaces.
Option to Cross-Bid for higher
fill rates & maximum reach!
What’s beneath
For Ad Agencies/Media Buyers/Advertisers
Get instant access to bid on global SSP traffic without
launching a technical platform
Key Pointers
Seamless access to Global Inventory
ZERO Investment in technology Brand Value – Retained
Low Platform Fee
Bidstalk
Real Time Bidding
Platform
Data
Partners
DMP
Conversion
Tracking
Partners
Bidstalk White Label DSP
Media Buyers
Direct Supply
Partners
Ad Exchanges/
SSPs
Custom/Private
Exchanges
Ad Networks
Advertisers
Ad Agencies
For Branded Demand Side Platforms (DSPs)
Reach thousands of exclusive mobile app publishers
Key Pointers
Access to premium and exclusive inventory
sources
Access to remnant inventory from private
exchanges
Access to Ad-exchange inventory if needed
Low platform fee
Server to Server integration
Custom/Private
Exchanges
Direct Supply
Partners
Data
Partners
DMP
Conversion
Tracking
Partners
Ad Networks
Ad Exchanges/
SSPs
# Optional Access
Bidstalk
Real Time
Bidding Platform
Branded
DSPs
Custom/Private Exchanges
No charges on remnant
inventory shared with other
demand sources
Low Platform Fee
Option to access own inventory
exclusively or preferentially in
combination with other inventory
sources
Server – Server integration
Stay focussed on sales by utilizing Bidstalk managed
exchange infrastructure
Key Pointers
# Optional access to other demand sources
Custom/Private
Exchanges Ad Exchanges/
SSPs
Direct Supply
Partners
Custom/Private
Exchanges
Media Buyers Branded
DSPs
Bidstalk
Real Time Bidding
Platform
Data
Partners
DMP
Conversion
Tracking
Partners
Ad Networks
Ad Agencies Advertisers
Bidstalk White Label DSP
# Optional access to other inventory sources
Platform Features
Open RTB 2.1 Compliant Self-Serve
Bidding Platform
Server to Server integration through
Open APIs
Ad exchanges integrated (& in
progress) – Smaato, Nexage, Inner-active,
Mopub, Rubicon Projects, OpenX,
Avocarrot, Tapsense, and Google Ad-X
3rd party Conversion Tracking from has
offers and ad even in addition to in-house
tracking solution
3rd party fraud detection through
AdTruth (integration in progress) in
addition to in-house solution
DMP Integration for better targeting and optimizations results
Platform Specifications
Currently able to
handle 100,000
QPS and scale up
to 500,000 QPS in
next couple of
months
Average Latency
under
impressions
handled per day
100,000 QPS
500,000 QPS
10MS 9 bn
Key Features
for
Demand and
Supply
Partners
Open, customizable & transparent Platform
Quick and efficient scale up of trading activities
Trade & manage multiple RTB partners all at one place
Intelligent filtering & cross switching algorithms
Complete end to end infrastructure level management
Campaign Targeting & Optimization
LOCATION
DEVICE
DEVICE OS
CATEGORY
TIME OF DAY SCHEDULING
APPS LIST
EXCHANGE
IP TARGETING
ON WIFI VS. CARRIER
• Country>State>City
• GPS coordinates
• Geo Fencing
• Age, Gender
• Interests (Games, Sports…)
Time of the day > Hours based > Morning
> Evening
Most preferred apps or
Most installed apps in the market
Popular Ad Exchanges
(Smaato, Nexage, OpenX, Opera,
Inneractive, Tapsense)
IP addresses for specific users or a
predefined IP range
Targeting based on Mobile OS
(iOS, Android, Windows OS…) • Targeting for Wi-Fi Users or Carrier
based user
• Targeting for specific device
• (Samsung, iPhone, Windows phone…)
Traffic – Reach - Global
GLOBAL
10+ BILLION IMPRESSIONS PER DAY
5.19%
36.16%
1.80%
3.95% 4.36%
5.65%
5.97%
3.21 %
3.51%
1.57%
2.74% 4.73%
7.34% 2.80%
portal one also gets access to
Within
Real time reporting Flexible rules-engine Open API Support
Supply Partners
More in Pipeline ..!
Programmatic Mobile Video Advertising
Conversion Tracking Partners
Bidstalk applies a platform
services fee for demand
partners on total monthly
spend .
From custom ad
exchanges, the fee is
charged on per bid
request basis.
01
02
BUSINESS MODEL
Together, let’s transform the way
mobile advertising is
done
Email: [email protected]
URL: www.bidstalk.com
