As bloggers coup front row seats becoming the go to opinion for a-fashion-ados the world over, the success stories, ie. Elin Kling for H&M & Tavi “Style Rookie’s” with Rodarte, are irrefutable, leaving room for no more of the same but a transcendence of online opportunities into a long running profitable structure for business. It is time to not only move one step beyond the blog, but leap into the land of digital evolution. ���

By strategizing digitally and creating a tangible social media universe, up & coming as well as established brands are afforded the perfect opportunity to engage, reach, and sell to their consumers. Not just twitter, but content creation, and profitable engagement are at your finger tips. It’s time, let’s navigate the moat around the runway, there are more seats to fill…���

Beyond The Blog Digital Strategies & Social Media Structures exclusively for High

Fashion Brands���Presented By Rachel Mordecai���

Introduction: Success of The Blog In Fashion: Why, Who, How

What Are Digital Platforms? What Is Social Media? Don’t Let Social Media Just “Happen” To Your Brand.

Digital Content & Social Media Strategy Costs Who’s Doing It Well?

Course Breakdown

Part One:

Transparency How To Create A Template For Universal Engagement.

Power Of Truth Brand Identity In Digital Culture

Part Two:

Exclusivity Tease & Celebrate

Influence v. Influencers Rank & File: Level Your Audience

Restriction v. Openness

Part Three:

Transaction Analytics: Beyond Clicks, Likes, Followers.

Defining Your Digital Space. Your Audience, Your Fans, Your Customers.

Retail: Methods, Options, including Technology Support, and Getting Offline.

Collective Prosperity: Content Partnerships- Branded, Integrated, Lifestyle

Closing: Q&A Social

Warm Regards, Mordecai

www.madebymordecai.com twitter @msmordecai madebymordecai.tumblr.com

Thank you for your interest in the future.