Beyond Compliance to Innovation: The business case for accessibilty - MaRS Best Practices
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Transcript of Beyond Compliance to Innovation: The business case for accessibilty - MaRS Best Practices
The Bright Economic Future of Inclusive Design
Jutta Treviranus Inclusive Design Research Centre OCAD University
The Inclusive Design Research Centre
• inclusive design of emerging information and communication systems and practices
• established in 1993 as the Adaptive Technology Resource Centre at the University of Toronto, moved to OCAD in August 2010
• currently largest centre of it’s kind in the world
• over 96 research partner organizations globally
• from 15 to 23 multi-sector, multi-partner projects at any one time
• a wealth of resources and tools to support inclusive design
• open source and open access - free to commercialize
• URL: idrc.ocad.ca
Inclusive Design
• Design that is inclusive of the full range of human diversity with respect to ability, language, culture, gender, age and other forms of human difference
• Designing for Diversity
• Addressing the beginning of the ICT “food chain” to support integrated accessibility from the start
The Inclusive Design Institute
• Regional research hub
• Eight postsecondary institutions as partners:
• University of Toronto
• UOIT
• Ryerson
• Seneca
• Sheridan
• George Brown
• York
• Funded by ORF-RI and CFI
Global Demand
• Growing market for inclusively designed products and services
• Rising demand for personnel with skills and knowledge in inclusive design
Legislative Trend
• In addition to AODA
• United Nations Convention on the Rights of Persons with Disabilities
• US Rehab 508 Refresh
• US 21st Century Communication and Video Accessibility Act
• Every trading partner...
Digital Exclusion
• access to online systems no longer an option
• estimated social and economic cost of digital exclusion
• required for government, commerce, education, employment, recreation, social engagement, civic engagement....
• focus of public policy globally
The Aging of the Western World
• increasing the demand
© 2001 Trace R&D Center, University of Wisconsin
9.5% of the population between the ages of 18 and 24 years has some level of disability.
© 2001 Trace R&D Center, University of Wisconsin
10% of the population between the ages of 24 and 34 years has some level of disability.
© 2001 Trace R&D Center, University of Wisconsin
14% of the population between the ages of 35 and 44 years has some level of disability.
© 2001 Trace R&D Center, University of Wisconsin
21.2% of the population between the ages of 45 and 54 years has some level of disability.
© 2001 Trace R&D Center, University of Wisconsin
34% of the population between the ages of 55 and 64 years has some level of disability.
© 2001 Trace R&D Center, University of Wisconsin
42.3% of the population between the ages of 65 and 74 years has some level of disability.
© 2001 Trace R&D Center, University of Wisconsin
64% of the population ages 75 and above has some level of disability.
© 2001 Trace R&D Center, University of Wisconsin
Begin group aging animation (slides 9-15) –
allow 1-2 seconds on each slide for effect.
© 2001 Trace R&D Center, University of Wisconsin
© 2001 Trace R&D Center, University of Wisconsin
© 2001 Trace R&D Center, University of Wisconsin
© 2001 Trace R&D Center, University of Wisconsin
© 2001 Trace R&D Center, University of Wisconsin
© 2001 Trace R&D Center, University of Wisconsin
Aging and the Labour Gap
• Impact of labour gap greater than the numbers
• Corporations hoping to address accessibility
“We do better when we are equal”
• “The Spirit Level : Why More Equal Societies Almost Always Do Better” by Richard Wilkinson and Kate Picket
• Equality and inclusion benefits the whole society
• Inequality causes shorter, unhealthier and unhappier lives
• Increases the rate of violence, obesity, imprisonment and addiction
• Adversely affects mental and physical health
Inclusive Design and Innovation
• True innovation occurs at the margins...
• We are pushed further by:
• disruptive notions
• perspectives that do not fit in
• unpredictable inspirations that burst our neat categories
• true innovation is experienced by the majority as uncomfortable, foreign and strange
Diversity and Innovation
• “diversity trumps ability” Scott Page
• more effective problem solving
• better decision making and planning
• more accurate prediction
• greater innovation
Not the Current Business Models
• Standard information and communication technology (ICT) developers design for the typical or average user
• Assistive technology (AT) is intended to bridge the gap to reach anyone that requires alternative access systems
• the Assistive Technology bridge is inadequate and crumbling
• AT has an impossible technical and business task
• updates, upgrades, proprietary systems, quickly changing technology
• small enterprises with small customer base
• only addressing some disabilities
• only reaching a few countries
One-size-fits-one Inclusive Design
• the Global Public Inclusive Infrastructure
• http://gpii.org
• the GPII is not a single entity, a single technology, a single set of tools or a single architecture but the orchestration and linking of a large diversity of tools, infrastructures, applications, contributors, organizations and participants globally - like the Web
The Education Crisis
• addressing the needs of the “doubly marginalized”
• recognizing that learners learn differently and we need a diversity of learners
Literacy Levels
• addressing both literacy and eliteracy
• providing scaffolds for literacy development
• assisting second language learners
Prosperity and the Global Economy...
• move from “push” market with high cost of start up, to “pull” market with very low entry costs
• shift to diversification of market and away from direct competition
• more resilient business environment
• encourages participation of small enterprises, new entrepreneurs and Indie developers
Pooling Resources
• a diversity of resources for a diversity of needs
• a common platform
• incremental innovation
• a critical mass needed to reach the margins
The Direct Demand-Supply Pipeline
• expression of diverse individual needs
• connection to a diversity of producers and suppliers
• global
• reduces need for marketing infrastructure
The Innovation Gap
• The demand for diverse products and services prompts innovation
• Support for diverse teams which in turn are more creative and innovative
• New, innovative ideas can “break” into the market
Youth Unemployment
• Young entrepreneurs and SMEs have a chance to enter the market
• No need for large infrastructure or capital investment
• Support for new ideas and approaches
Even "Waste Reduction
• “How to Reach Me” program
• Demand-supply match
Support for AODA compliance...
• AODA as economic driver
• just-in-time not just-in-case accessibility
• impetus to innovate with technology
• cloud-based service that meets needs of all users
Questions, Suggestions ??
Accessible Customer Service Accessibility is good for business
Are you ready? ood for business?
Agenda
Disability Stats
Disability Types
Five Standards 1. Customer Service Standard 2. Information & Communication Standard 3. Employment Standard 4. Transportation 5. Built Environment
Next Steps
People with Disabilities
Approximately 1.8 million Ontarians (15.5%)
Increasing as population gets older: 65 and older – 47%
Baby boomers 1946 – 1964
In 2026 approximately 16% of people in Canada will have a disability
Spending power of $21 to $25 billion a year in Canada
General Types of Disabilities
Physical
Hearing
Vision
Deaf-Blind
Speech
Mental Health
Learning
Other Disabilities
Intellectual
Sensory: Taste, Smell, Touch
Other conditions: cancer, diabetes, asthma, allergies ….…
Temporary disabilities
Purpose: To achieve a fully accessible Ontario by 2025 Develop accessibility standards Enforce the standards - Fines: $100,000 per day
$ 50,000 per Director
The AODA will apply to broader public, private sectors and non profits.
- Municipalities & Government Ministries - Hospitals
- Schools, Colleges & Universities - Public Transit - Non profit organizations - Stores, Restaurants, Dental Offices……
everyone
Accessibility for Ontarians with Disabilities Act, 2005 (AODA)
Legislated Background
AODA Standards
F i v e S t a n d a r d s
1. Customer Service - Accessible Customer Service
2. Information and Communication - Provide information & Communicate
3. Employment – Recruit, Retain and Accommodate
4. Transportation – Accessible Transit
5. Built Environment - Physical and Architectural
Customer Service Standard
How we interact with people with various disabilities and provide service.
Requires: accessible customer service policy, procedures
and practices staff training a feedback method alternate communication methods, service animals,
support persons and assistive devices notice of service disruption
Compliance January 1, 2010 – designated public sector January 1, 2012 – private sector/NFP’s
Customer Service Standard
Ask if you can help
It doesn’t have to cost a lot.
Signage, price tags, brochures/flyers (clear print guidelines)
Alternative formats – large print, electronic, audio, read aloud, write down instructions, draw diagram
Exterior and interior routes Way finding Rest area – chair Portable ramps Provide assistance Inaccessible access building - home
visits or on-line shopping
Customer Service Standard
5 things you can do NOW!
1. Review the Accessible Customer Service Standard – Compliance (polices & procedures and training) – Capitalize
2. Educate and expand expertise on accessibility – all 5 standards
3. Determine the level of accessibility in your facilities and plan to build “no new barriers”
4. Evaluate your website as an accessible service delivery method
5. Keep accessibility “top of mind” for your staff and volunteers - newsletters, tips…
Accessibility Experts Ltd.
Training: Accessible Customer Service
Training - One Hour - Three Hour - E-Learning - Train the Trainer
Accessible Web Design Accessible Audits
Consulting Services
Website www.accessibilityexperts.ca
The smart yet simple communication aid
Design advice from the team behind
Video: “Meet MyVoice”
Customize in seconds.
Location-awareness finds phrases fast.
Speak with personality.
Add dozens of free vocab books.
Rest easy with automatic backup.
What design ideas went into MyVoice?
1) Assistive technology doesn’t have to be ugly
Assistive technology doesn’t
have to be UGLY
1) Assistive technology doesn’t have to be ugly
2) Get personal with your users Get personal
with your users
2) Get personal with your users
3) There’s no substitute for domain
expertise
There’s no substitute for domain expertise
3) There’s no substitute for domain
expertise
4) Our key idea: anticipatory makes
accessible
Anticipatory = Accessible
4) Our key idea: anticipatory makes
accessible
4) Our key idea: anticipatory makes
accessible
Thank You
AAC.com