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October 24, 2012

Beyond Big Data Mastering Data in Motion for Positive Business Impact Giuliano Di Vitantonio

Vice President, Data Center and Cloud Marketing

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Internet of Everything

Data in Motion

Information Infrastructure

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170 years ago: Invention of the Telegraph

100 years ago: Invention of the Radio

Connected History

70 years ago: First general purpose electronic computer

40 years ago: First Internet connection

30 years ago: World Wide Web

Today

2003: 0.5B Connected Devices

2005: IP Traffic: 29 exabytes

2005: First Smartphone

2008: Video Traffic: 21 exabytes

2015: 500M Smartmeters

2012: 1B Smartphones

2016: 19B Connected Devices

2010: 7B Connected Devices

2017: 300M ConnectedCars 2010:

0.5B Smartphones

2016: IP Traffic: 1.3 zettabytes

2015: 2B Smartphones

2015: Video Traffic: 600 exabytes

2013: 10B Connected Devices

2012: 50M Connected Cars

2011: 90M Smartmeters

2020: 1B Smartmeters

50 Billion Connected Devices

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Intelligent Connections

Busin

ess

and

Soc

ieta

l Im

pact

Email Web Browser

Search

Digitize Access to Information

Digitize Interactions (Business & Social)

Social Mobility Cloud Video

E-commerce Digital Supply Chain

Collaboration

Digitize Business

Processes Sensors Everywhere Machine-to-Machine

Pervasive Intelligence Ubiquitous Automation

Digitize Society’s Nervous System

(Internet of Things)

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The INTERNET of THINGS

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Email Web

E-commerce

Social

Video

Internet of Things

Dat

a V

olum

e

Present

Time

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Dat

a Lo

ngev

ity

Dat

a Vo

lum

e

Time

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•  Motion-activated video playback •  Gesture-based interaction for on-demand information delivery •  Augmented reality for smart mirrors (share with friends) •  In-store shopping cart location tracking •  Real-time video analytics for improved customer services

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Time

Dat

a L

onge

vity

Dat

a V

olum

e

Retail Data Warehouse

Barcode

RFID

E-commerce Customer Sentiment

Smart Sensors

Interactive Billboards

CRM

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Time

Dat

a L

onge

vity

Dat

a V

olum

e

CAD

Supply Chain Planning

RFID

M2M

ERP/MRP

Smart Sensors

Supply Chain Optimization

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Time

Dat

a L

onge

vity

Dat

a V

olum

e

Distribution Automation

Substation Automation Systems

GIS System Deployment OMS Upgrades

Smart Meter Deployment

Programmable Thermostat

New Devices in the Home Enabled by

Smart Meters

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Transmission Substation

Power Generation

Primary Distribution Substations

Customers

Secondary Distribution Substations

Network Control Center

Real-Time Connection

Distributed Intelligence

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•  First level of diagnostics at the edge

•  Multiple networks combined at the edge

•  Real-time intelligence for renewables

•  Use of video and sensors to keep the lights on

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•  Automatically capture location and demand for doctors, nurses, equipment, and patients

•  Tele-Medicine

•  Tele-Health

•  Tele-Counseling

•  Tele-Care

•  Asthma GPS devices

•  Smart pills

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Time

Dat

a L

onge

vity

Dat

a V

olum

e

Digital-Based Records Management

E-gov

Social Media in Government

Digital Public Safety

Citizen App Stores

Open Government Data

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•  Remote video surveillance

•  Shared digital evidence

•  Monitoring and dispatching

•  Intelligent object and motion detection

•  Video behavioral analysis

•  Public safety fleet and asset tracking

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Use

r Acc

ess

NETWORK INTELLIGENT

Data C

enter Applications

Sensors

Mobile Lifestyle

Connected Clouds

Interactive Video

Internet of Things

Device Independence

Contextual Information

Motion Tracking

Intelligence at the Edge

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Secure •  Seamless network policies •  Automated threat

prevention •  Embedded & always on

Aware •  Subscriber, Session,

Application •  Big data mining •  Real-time analytics

Dynamic •  User telemetry •  Multi-layer topologies •  State perimeters

Programmable •  Network-based APIs •  Customer specific

algorithms

Agile •  Scale •  Economics

Manageable & Automated •  Integrated operational

approach to compute, storage, network, apps, session, identity

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2

3 Data in Motion will shape Tomorrow’s Information Infrastructure

1 The “Internet of Everything” is the Next Chapter of the Internet

Data Longevity is becoming more relevant than Data Volume

Thank you.