Mastering the Game - Big Data and Gamification
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Transcript of Mastering the Game - Big Data and Gamification
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Mastering the Game – Big Data and Gamification
Pete Jenkins – November 2017 at Gamification Turkey
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© GAMIFICATION+ LTD 2015 2
Founder – GAMIFICATION+ LTD
Entrepreneur in Residence at University of Brighton
Chair – International Gamification Confederation (GamFed)
Researcher in Gamification in HR at CROME (Centre for Research on Management & Employment)
Ambassador - Brighton & Hove Chamber of Commerce
Chair - Gamification Europe Conference
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BIG DATA: “Information asset characterised by such a High Volume, Velocity and Variety to require specific
Technology and Analytical Methods for its transformation into Value” (Andrea De Mauro, 2016).
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Grand View Research, Inc (2016) expects the global Big Data market to be worth how much by 2025?
A. $25.67 billion
B. $123.2 billion
C. $232.7 billion
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Grand View Research, Inc (2016) says that the fastest growing software segment for Big Data is?
A. Visualisation
B. Data integration
C. Databases
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Gamification is the process of making activities more game-like (Werbach, 2014)
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Why Big Data with Gamification?
1. Games to crowdsource big data analysis
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• 57,000 players
• 12 year old problem
• Solved in 10 days
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Why Big Data with Gamification?
2. Using gamification to generate big data
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© GAMIFICATION+ LTD 2016 11
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Why Big Data with Gamification?
3. Using big data to come up with more engaging activities for players
There are more than 2 billion gamers producing 50TB of data per dayReality Games, 2016
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We should highlight tasks and decisions that need to be made and offer them up to our staff in a
prioritised order.
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“the application of gamification in web-based systems is to enhance engagement, grant choices, reaffirm progression and provoke social habit” (Linder, 2010)
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• Top game players in eSports have been shown to make over 100 decisions a minute during game play!
• The metric is APM (actions per minute) and some games require upwards of 300-400 actions per minute (PRI, 2016)
Games use big data to
facilitate faster and better
decision making
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“it is not until you play a game many different ways that you truly learn how to master the game” (Jenkins, 2016)
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Data Decision Games Cycle
Analyse Data
Prioritise Decisions
Set Challenges
Take Action
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“A gamified system can use automation to motivate users. [In a game] an individual receives motivational inputs by granting technology nonhuman agency and considering it a persuasive social actor” (Fogg, 2002)
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Big data helps you play better at the game of work. (Jenkins, 2017)
[email protected]://gamificationplus.uk@gamifiplus @petejenkins