Better Visitor Experiences With Digital Onsite

Kevin Wright

Deep Creek Digital

Society has changedAmazing era of invention we are in

Uber, Airbnb, AI, driverless cars,

trucks

Transformation is happening with

a revolutionDisruption is the new norm

By 2020 digital natives, those

people born after 1980, will make

up 50% of the workforce.

Digital Revolution

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Leading one is Audi City,

London

Car Digital Showrooms

People want place based shared experiences in the real physical world

Some organisations have not invested enough in digital experiences onsite

Problems Not enough customers, visitorsSales not good enough

The Issue

Digital Signage Interactive Touch DisplaysExperiential MediaProximity Beacons Virtual Reality ExperiencesAugmented Reality Experiences

Content is still kingModes of persuasion from AristotleLogos, logicEthos, authorityPathos, empathy

Solution - Better Visitor Experiences

With Help Of Digital Tech Onsite

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Digital Out of Home - DOOHNetwork driven content for the best

messages to suit the occasionPrinted media used less

Schedule content like on broadcast TV

Can be linear, then interactive

To be engaging it needs fresh contentGood CMS needed

Many apps for WindowsDedicated media players and systems

Digital Signage

LCD/LED TV DisplaysFeatures, definition - 4k resolutionProfessional product

Video WallsSuper Thin BezelsLED tiles for dramatic impact

Audio Visual Displays

With LCD’s/LED’sFrom just two thin bezel displays side by

side

Curved displays

With ProjectionWide formats e.g. 2.4:1 Cinemascope

Semi circular 165 - 180 degree curved

screen

From 3.5 m wide, bigger better

Image blending/warping software

Cinema Type Displays

Ultra wide Screen Content

Includes: touchscreen displays, kiosks,

multi-touch tables, touch walls, through

glass window touch systems and more

Controlled by touch, buttons, switches,

taps, gestures, sliders, body movement,

mobile devices

- in fact any object or surface can be made

interactive

Interactive Multimedia

Shelf, rear, angled bench and wall mount touch

displays for public use

From 10” to 84”

Projected capacitive tech being used more

Transparent touch displays

Through- shop window multitouch

Sensor controlled touch displays

55” Google multitouch system, Jamboard

Smartphone and tablet apps allow teammates to work

remotely while seeing and making additions to the board.

Multitouch Displays, Systems

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Control with a jukebox style floor mounted touch display

Or directly on the screen with gestures, by several users

LCD display touch walls

Christie Microtiles large-format interactive video walls.

Interactive Video Walls

Design great user experiencesSimple, easy to use interfaceTime out essential

Content - media rich interactivesTimeline sliders, Changing POV mapsMulti-lingual content, esp. AsianContent system to update

Image browsing: modern gesturesFlick, swipe to the next or previous image, spread to zoom in, drag to pan, pinch to zoom out or close, tap to toggle the controls,

Multimedia Content

Multi-touch display app development software packages for Windows and Android.

No programming

Apps that are easy to produce include:Media Browser - images and video clips

Media Timeslider - find content over time

Showroom - present products in an easy way

Wayfinding - guide your visitor

Menu Board - look at menus at the table;

Games - visitors have fun with your products

Brochure Selector - browse and email PDF flyers

Survey - get visitor feedback.

App Development for Public Touch Displays

Mixed RealityTangible or real world objects in a combination

Visitor interacts with digital information through the physical environment

Can includeGesture systems from Leap Motion, KinectInteractive mirrorsInteractive shop windows, video wallsFloor projection appsObject with a sensor driven multimediaEducational tech. such as Intel Real Sense

Experiential Multimedia

Proximity BeaconsBeacons are small computers,

transmitters for location

informationMany types - can run on

batteries

Key tech for “The Internet of

Things”

Using a standard called Blue

Tooth Low Energy or SMART

Get location based special offers &

info on mobiles

Simple, very engaging, at a low cost

and here now.

Smart beacons can trigger video,

lighting, anything mechanicalNo mobile required

Beacon Uses

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New lexicon in story telling

Immersive environment Users can engage in a full 360

environment, very like being

there

Use headset with PC or

Playstation, a mobile device

or custom made system

Virtual Reality

Now able to fully immerse

people in places they

simply cannot go to

Two words that are

important in VR

Presence

Empathy

VR Uses

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VR Cinema

Low cost 360 degree camerasLots of options for 180 and 360

camera rigsFacebook has designed and built a

durable, high-quality 3D-360 video capture

system

Edit systems

Creating VR Stories

Systems that allow the overlay of

info on real world scenesFor mobile devices

For headsets

Get stories and info while able to

see real world

Play games in new ways, like

Pokemon Go

Augmented Reality - A/R

Use with a mobile

device with images

overlaid on real world

or a headset

Mobile ARGet info about objects that

have been tagged or by being in a

particular geographical space

AR in New Types Of Experiences

Mixed reality headset device

that works with Windows 10

Work without the need for

keyboard, mouse and screen Manipulate and pickup virtual objects

Microsoft Hololens

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Visitors have the opportunity to walk on

Mars with the Microsoft HoloLens™

mixed reality headset using real

imagery from NASA’s Curiosity Mars

Rover.

Apollo 11 astronaut Buzz Aldrin serves

as a holographic guide

Walk on Mars with Buzz Aldrin

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Augmented Reality in Retail

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Google Project Tango

AR technology that allows mobile devices to

“see” in much the same way that humans do.

Apple Computer

“AR will be used many times per day” - Cook

Magic Leap

Secretive Florida start up worth 4.5 billion

Changing computing forever - Forbes Nov 16.

Meta

Developers kit, headset out, amazing

New Augmented Reality Products

BBC ClickTime Popular ScienceWiredMagic LeapSamsungMicrosoftCommboxGoogleAustralian MuseumApple Computer

Credits

Qld Air MuseumCSRIOYouTubeBalranald Heritage CentreFortune MagazineThe VergeWallflowerOmnitappsInnovation Centre, USCKennedy Space CentreMany others