BETTER BEAT THE ODDSMake games you love and stop eating KD every night.

GAMERCAMP

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GAMERCAMP

WHAT’S THE POINT?

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GAMERCAMP

#NOKD

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GAMERCAMP

@SHAWNYEAGER

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GAMERCAMP

WHY THIS GUY?

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DO YOU WANT TO MAKE YOUR OWN GAMES FOR A LIVING?

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YES?

YOU’RE BUILDING A BUSINESS.

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SHIFT YOUR THINKING.9

COMMIT TO BUILD A BUSINESS.

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ACQUIRE NEW SKILLS.11

DECISION POINTS12

GAMERCAMP

SHIFT YOUR THINKING.

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MYTH:I CAN GET BY WITHOUT BUSINESS SKILLS.

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MYTH:

IF I MAKE INSANELY GREAT GAMES, THE REST WILL WORK ITSELF OUT.

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BIG MONEY

Digital games to double to $53B over next 5

years

Mobile gaming alone is expected to triple to

$17.5 billion by 2016

Source: Ovum

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MYTH:BUILDING A BUSINESS MEANS SELLING OUT.

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BUSINESS ISA GAME.

PLAY IT WELL.

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GAMERCAMPCOMMIT TO BUILD A BUSINESS.

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WHAT ARE YOU COMMITTING TO?

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BUSINESS REVENUE >

PERSONAL INCOME

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COMPANY >

PRODUCT

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PRIORITY 1:

CLEARLY DEFINE SUCCESS

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THE FUNDAMENTALS

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PLANNING26

NEED (WANT)

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HOW YOUR PRODUCT MEETS IT

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MARKET OPPORTUNITY

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REVENUE POTENTIAL

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HOW TO CAPTURE IT

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DOES THIS FIT?

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http://www.businessmodelgeneration.com/

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CUSTOMER SEGMENTS

images by JAM34

VALUE PROPOSITIONS

images by JAM35

CHANNELS

images by JAM36

CUSTOMER RELATIONSHIPS

images by JAM37

REVENUE STREAMS

images by JAM38

KEY RESOURCES

images by JAM39

KEY ACTIVITIES

images by JAM40

KEY PARTNERS

images by JAM41

COST STRUCTURE

images by JAM42

images by JAM

customer segments

key partners

cost structure

revenue streams

channels

customer relationshipskey activities

key resources

value proposition

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KEYPARTNERS

OFFER

CHANNELS

CUSTOMER RELATIONSHIPS

CUSTOMERSEGMENTS

REVENUE STREAMSCOST STRUCTURE

KEYACTIVITIES

KEYRESOURCES

The Business Model Canvas

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THE LEAN STARTUPhttp://www.theleanstartup.com

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FINANCE46

CASH FLOW

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GROWTH RATE

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PROFIT AND LOSS

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BALANCE SHEET

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BREAK-EVEN ANALYSIS

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PRODUCT MANAGEMENT52

"is the discipline and business process which

governs a product from its inception to the

market or customer delivery and service in

order to generate biggest possible value to the

business"

—Wikipedia

PRODUCT MANAGEMENT

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PRODUCT MANAGEMENTMartin Eriksson @ http://mindtheproduct.com/2011/10/what-exactly-is-a-product-manager/

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MARKETING55

Product Price

Place Promotion

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RESOURCES & TOOLS• OnStartups

http://onstartups.com

• Market-by-Numbers

http://market-by-numbers.com

• Startup Marketing:

http://startup-marketing.com/

• HubSpot

http://www.hubspot.com

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SALES61

SETTING TARGETS

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MEASURING ACTUALS

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E.G. UNITS, ARPU, ARPPU

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COST OF SALES (COS)

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CUSTOMER ACQUISITION COST (CAC)

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LIFETIME CUSTOMER VALUE (LCV)

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OPERATIONS68

CHEAP OR FREEhttp://startupnorth.ca/2011/08/31/leanstartup-tools/

• Accounting

• Landing pages

• Analytics

• Project management

• Source control

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GAINING AN EDGE

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BECOME A BETTER NEGOTIATOR

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BUILD SMART PARTNERSHIPS

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COMMON OBJECTIVES

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SPECIFIC GOALS

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MEASURABLE OUTCOMES

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SHARED RISK & REWARD

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BUILD A BRAND

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CREATE MULTIPLE WAYS TOGET PAID

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Music for Nothing and the Fans for Free

http://allthingsd.com/20111028/music-for-nothing-and-the-fans-for-free/

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EXHAUST YOUR FINANCING OPTIONS

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• CrowdStar Fundhttp://www.crowdstar.com/fund

• Industry Canadahttp://ic.gc.ca

• Ontario Network of Excellencehttp://www.oneinnovation.ca

• Canada Media Fundhttp://www.cmf-fmc.ca

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LOOK FOR PATTERNS

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GAMERCAMP

ACQUIRE NEW SKILLS.

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TAKE STOCK

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BUILD, BUY OR BORROW?

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SKILLS DEVELOPMENThttp://www.marsdd.com/entrepreneurs-toolkit/

entrepreneurship101

• Business models

• Marketing

• Financial planning

• Sales

• Raising money

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COROLLARY:

BEG, BORROW AND STEAL

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KAIZEN

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MEASURE, ANALYZE, ITERATE

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DO YOU WANT TO MAKE YOUR OWN GAMES FOR A LIVING?

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DECISION POINTS92

GAMERCAMP

@SHAWNYEAGER

SHAWNYEAGER.COM

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GAMERCAMP

PHOTO CREDITS• Google Master Plan - http://www.flickr.com/photos/jurvetson/21470089/sizes/l/in/

photostream/

• Accounting - http://www.flickr.com/photos/jeffanddayna/3226477735/sizes/l/in/

photostream/

• Herder - http://www.flickr.com/photos/bombeador/2094518293/sizes/l/in/photostream/

• Times Square - http://www.flickr.com/photos/werkunz/4397246022/sizes/l/in/

photostream/

• Buy More Stuff - http://www.flickr.com/photos/michaelholden/2104218938/sizes/l/in/

photostream/

• Gears - http://www.flickr.com/photos/19779889@N00/4398186065/sizes/l/in/

photostream/

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