„International Students in Poland 2014“ organized by CRASP, UAM Poznan and Perspektywy

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Plenary Session II:

Best practices from around the world:

The DAAD and the international promotion of German Higher Education Institutions

Antje Schlamm

Head of Section 323 / Baltic States, Czech Republic, Poland, Slovakia German Academic Exchange Service (DAAD), Head Bonn

Poznan, 17th January 2014

This talk

Part I: The DAAD at a glance – operational foundations, funding, main fields of activity and strategic aims

Part II: Internationalisation and international promotion of German HEI

Conclusions from a „best practice example“

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DAAD and Poland

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The DAAD is... … a self-governing organisation of the German Higher Education Institutions (HEI) • with 239 member institutions • and 122 student bodies … an organisation of the German HEI devoted to the internationalisation of the higher education system … an intermediary organisation for foreign cultural policy, educational and scientific policy and development cooperation

DAAD‘s legal form, missions and basis in the German HEI sector

Overall structure

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President Prof. Dr. Margret Wintermantel

Offices Bonn and Berlin Selection Committees Board of Trustees

General Assembly

Secretary General Dr. Dorothea Rüland

Vice-President Prof. Dr. Joybrato Mukherjee

Regional Offices Information Centers (IC) Universities Student Bodies

Executive Committee

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DAAD global network

Origins and destinations of DAAD funding recipients * (2012)

3.250 IN

6.203 OUT

Western Europe and Turkey

2.034 IN

5.507 OUT

North America

5.736 IN

3.091 OUT

Latin America Subsaharan Africa

4.278 IN

2.014 OUT

North Africa and the Middle East

Central and Eastern Europe/CIS

Asia - Pacific

15.714 IN

5.614 OUT

7.739 IN

5.927 OUT

6.455 IN

1.770 OUT

45.206 Internationals

30.126 Germans *EU-Programmes excluded

DAAD budget by funding sources (2013)

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Federal Ministry of Cooperation and Development : 39,9 Mio. EUR = 9 %

European Union: 57,7 Mio. EUR = 14 %

Other Sources: 40,7 Mio. EUR = 10 %

Ministry of Foreign Affairs:

181 Mio. EUR = 43 %

Federal Ministry of Education and Research:

100,6 Mio. EUR = 24 %

419,9 Mio. EUR

*Figures 2013 (expected)

Others

EU

BMZ BMBF

AA

Total:

DAAD’s expenditures (2012)

Educational

cooperation with developing countries

Promoting academic, economic,

and democratic development in developing and reform countries

91 mio. €

Internationalisation

of German universities

Increasing the international profile of German universities

and promoting the international dimension in

German higher education

83 mio. €

Promoting

German Studies and the German language

abroad

Promoting the German language and German Studies at foreign universities

48 mio. €

Scholarships for Foreigners

Supporting future foreign elites

at German universities and research institutes

85 mio. €

Scholarships for Germans

Supporting future German

leaders in their studies and research abroad

(including ERASMUS)

104 mio. €

total budget 2012: 411,2 Mio.€

I. DAAD budget 1950 - 2013

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0 €

50 000 000 €

100 000 000 €

150 000 000 €

200 000 000 €

250 000 000 €

300 000 000 €

350 000 000 €

400 000 000 €

450 000 000 €

1950 1960 1970 1980 1990 2000 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Ist-Zahlen für 1950 bis 2012 Soll-Zahlen für 2013

„DAAD strategy 2020“ (published in 2013)

Three strategic aims:

I. awarding Scholarships for the Best German and International students and researchers

II. enhancing Structures of Internationality in Higher Education by promoting through its programmes, services and campaigns

international cooperation and networks of German HEI

incoming and outgoing mobility

German Language

Development cooperation

III. developing and providing Expertise for Academic Collaboration

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Part I: The DAAD at a glance – operational foundations, funding, main fields of activity and strategic aims

Part II: Internationalisation and international promotion of German HEI

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„Internationalization of higher education is the process of integrating an international / intercultural dimension into the teaching, research and services of the institution.“

Jane Knight, 1997

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DAAD Strategy 2020 – II. Structures of Internationality

+ „The DAAD will develop its programmes in such a way that universities can use them to implement their own internationalisation strategies.“

+ increase to 350.000 international students in Germany by the end of the decade

+ raise academic success rate of international students to that of German students (from 50% to 75%)

+ ensure 50% of German graduates gain academic experience abroad

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DAAD support for internationalisation of German HEI

Competitive project funding lines for German HEI, e.g.

international study programmes and graduate schools, e.g. „Double Degree programmes“

bi- or multilateral university cooperation, e.g. „partnerschip programme with CCE“ (Ostpartnerschaften), newest programme (2013): „Strategic Partnerships and Thematic Networks“

transnational education projects, e.g. „German study programmes abroad“, 27 projects in 2012.

also: funding for international student support and tutoring for International Offices

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Status quo: International students in Germany

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Germany ranks among the top five destinations for internationally mobile students (OECD 2013: 3rd rank)

2012 new peak: 265.000 international students (11%)

strong increase: postgraduate studies (highest percentage in masterprogrammes)

85 % free movers, 15 % in structured mobility

Outward mobility: 1/3 of German students are mobile

Key countries of origins of international students in Germany

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Trends since 1999:

largest increases in international students from India, Vietnam, China

decreasing numbers from Central and Eastern Europe, esp. Poland and Bulgaria

1 China 23.883 2 Russian Federation 10.401 3 Austria 7.887 4 Bulgaria 7.026 5 Polen 6.972 6 Turkey 6.584 7 Ukraine 6.200 8 India 5.745 9 France 5.664

10 Cameroon 5.601

DESTATIS und Wissenschaft weltoffen 2013

Marketing campaign for study and research in Germany

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www.research-in-germany.de www.study-in.de

Marketing campaign „Study in Germany“

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target regions: Asia, Central and Latin America, Central and Eastern Europe, Gulf Region

testimonials

website „www.study-in.de“ and social media (facebook & twitter)

career fairs

give aways

International Bachelor, Master and Doctoral Programmes

3 booklets, CD-ROM, online: www.daad.de/international-programmes

catalog of international degree programme (Bachelor, Master, PhD)

dissemination: DAAD global network, career & recruitment fairs etc.

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„GATE-Germany“ - Consortium for International Higher Education Marketing

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„GATE- Germany“ founded as a joint initiave by DAAD und German rectors conference (2001)

political framework: „concerted action“ of Ministry for Education and Research (BMBF), German rectors conference and DAAD to promote Germany as a place for study and research in 2001

currently around 140 German HEI are GATE members (accounting for 80 % of the student population)

non-profit organisation

funding by BMBF, annual budget 2012: 7 Mio €

Conferences • „Global Network Conference“ • „Marketing Congress“

Expertise • publications on Higher

Education Marketing • National Codex

Marketing Services • website-check advice on webdesign • application test

development • delegation trips

Training

• seminars, webinars, workshops

International Fairs • recruitment fairs & networking

fairs

Advertisement • ads in publications,

DAAD-websites und newsletters

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„GATE-Germany“ - Marketing support and services for German HEI

DAAD-Programmes and campaigns for more balanced mobility

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special partnership and cooperation programmes (e.g. with Central and Eastern Europe)

mobility programmes for students - summer schools, semester grants and internernships

information and campaigns

Conclusions from a „best practice example“

Funding !

long tradition of „cultural diplomacy“ meets internationalization and marketing

Internationalization process: bottom up + top down

Further improvements needed: success rate of internationalal students in Germany & „welcome culture“, succes

global challenges, competition and cooperation

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