Best practices for Building and Growing a Google+ Community
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Transcript of Best practices for Building and Growing a Google+ Community
Google+ Best Practices to building and growing
a Google+ community
Martin Shervington
Community Manager,
‘Plus Your Life’ and
‘Plus Your Business’
Part 1 - Using Google+ Profile or Pages to build a
community first
Part 2 - Creating and running a ‘Google+ community’
Part 3 - Connecting and engaging with community
members
Part 1
Google+ Profile or a Page?
The basics of engagement on Google+
+1s
Comments
Shares
Emails
Conversations on Hangouts/Video Calls
Video Messages
Build opt in lists
Or you can build a circle
this way...
Notify them for key content
How to build up your network with people who matter most
Part 2
Creating your own community
Choosing Public
Choosing Private
Created by...
Add a logo
Set up guidelines: A
Set up guidelines: B
When you launch, make a few
posts to set the scene
Ten Tips to awesome Community
Management!
1. Welcome new members!
2. Act on any spam that happens to get
through the filters
3. Promote ‘good people’ to moderators to help
out
4. Use Pinnable posts
5. Instead of answering questions ‘privately’ ask people
to drop them into the community, this enables other
members to contribute
6. Consider reviewing your community categories once in
a while.
7. Create circles of engagers for the community
members.
8. When people ask questions, do you deliver them the
resources they need?
Tip: Create a resource list that you can bespoke each
time.
9. Consider closing the doors...
10. Understand how notifications work!
Part 3
Look at:
1. Daily posts
2. Running events inc.
a) hangouts
b) hangouts-on-air
3. Rewarding your top engagers
Once you are established, look to invite in
influencers as moderators in the community.
Finally...know that the more you put in, the
more you will get out of running the
community.
Passion matters!