Best practice by Lise - Business-Hangouts
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Best prac*ce for BHO Lise Halskov www.lisehalskov.com
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A hangout about best practice for running successfull hangouts with Business-Hangouts. To find out how to get to do your own Business-Hangouts with my help, go to http://lisehalskov.com/consulting/
Transcript of Best practice by Lise - Business-Hangouts
Best prac*ce for BHO Lise Halskov
www.lisehalskov.com
Examples from OnlineHaj
Weekly show • One hangout a week • Interviews or presenta*ons with online marke*ng experts
• Around 1 hour each • It’s free • Between 20 to 70 viewers
Why? • I establish myself as the go-‐to person to find solid online marke*ng advice
• I collect lots of e-‐mails • My guests do a lot of the promo*on • The YouTube videos bring in a lot of traffic • I get poten*al buyers for my own online marke*ng services
• I learn a lot!
Before the hangout • I have designed templates for preQy much everything in order to save *me and keep branding consistent (favorite tool: Canva.com)
• I plan the interviews 1-‐2 months in advance • I have started geVng e-‐mails from folks who would like to be on the show
• Prepare your guests for the show (run tests)
Filling up the hangouts • E-‐mails • Facebook events • Google+ events • TwiQer, LinkedIn, Instagram • List of hangouts on website • Let your guests promote the event too
During the hangout • Log on ½ hour before start • Speak with guest to make them feel comfortable • Check that their presenta*on shows up right • Write welcome and chat with viewers – make them comfortable with wri*ng to you
• Go on-‐line 5-‐10 minutes before start and get the conversa*on going
Aaer the hangout • Trim the YouTube recording • Upload Custom thumbnail – write descrip*on with keywords • Create visuals for the blogpost • Embed on the website and add links, etc. • Promote the video – same channels as before • Send thank you and update to the guest and ask them to
promote the recording • Remember to add the new e-‐mails to your list
Important learnings
• Coach guests with logis*cs: login, features,… • Have your guests log on 30 minutes before start • Include Tech Recommenda*ons for Viewers: Ex. Prefer Chrome/FF, no IE, etc.
• Relax and have fun – your audience loves it • Just get started – as one of my guests on the show puts it: Perfect is the enemy of done
