Google Hangouts Secret
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Transcript of Google Hangouts Secret
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Instant messaging, teleconferencing, podcasts, and other such internet-based
innovations have all revolutionized the process of communication. They have
collectively made sending, receiving, and conversing with others easier, clearer,
and more efficient, even from as far as a continent away.
All of these innovations have their own specific benefits and advantages for
using them, just as they also have drawbacks. Some only come with an audio
component and some only text. Some have both audio and video components,
but only come as recordings. Those who choose one particular mode over
another do so obviously because it serves their needs. However, it’s no secret
that many wish their chosen mode of communication could do much more.
Google, being the largest search engine, with the widest reach on the planet,
has taken upon itself to provide a viable, comprehensive solution that
addresses most of these concerns in one cost-effective, efficient, and
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innovative solution. It’s called Google + Hangouts. With Hangouts, Google
literally allows anyone anywhere in the entire world to chat, to collaborate, to
share, to learn, and do business.
It is no wonder, then, that such a versatile solution can be maneuvered to make
a profit for those savvy enough to understand how and where it is best used.
Considering the massive potential for such a solution, it’s to be expected that
there could be a multitude of other ways to profit that may not be present on
this list. However, those included here are fast becoming popular, and may
already have some exposure.
Google + Hangouts is an excellent venue
for any and all types of promotion. You’re
afforded a number of tools and a virtual
presence that makes the presentation of
your promotion effective, highly engaging,
and informative.
Statistically, the best promotions are
those that maximize on audio and visual
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engagement. Promoting on Hangouts is decidedly better because of the added
appeal of a live person doing the actual pitch, instead of an impersonal pre-
recorded message that pitches the same call to action repeatedly throughout
the presentation. Coming with a number of very useful tools from Google,
a promotion done on Hangouts is dynamic and entertaining, and is sure to
drive the message home. Recall is a sure thing, especially when memorable
elements are added. Those who promote on Google + Hangouts craft their
presentations in such a way that the promotion itself is seamlessly integrated
with information delivery.
Although a Google + Hangout is typically limited to a connection with 10
other people, there’s the feature of Google + Hangouts On Air that actually
saves the session and uploads it to YouTube, allowing it to be seen by any
number of people on the internet. YouTube, already a phenomenal tool used
by marketers, is the perfect venue to share any sessions done on Google +
Hangouts because it can also be effortlessly shared with other social media
sites, (Facebook and Twitter), further enhancing the exposure. But don’t let
that limitation of the 10 other people being “personally” on a Hangout with
you intimidate you one little bit, because the viewing of your “actual” LIVE
session can be by 1,000’s, 1,000,000’s of people.
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The best part about a Hangout session also being on YouTube is that the
sharing that happens there is highly organic, done by real people, with very
little need to push or further promote, all for free. Anything deemed interesting
or of use is almost sure to get a multitude of shares. This exposure creates
forward motion for whatever message, promotion, or information is already in
the Hangout session, propelling it everywhere, even into highly relevant groups
or areas that would otherwise require much greater effort and expense. In
many cases, other types of promotions or information sharing, such as posts
or articles, typically need the added help of paid pushes to allow it to reach
further and farther. Not so with a Google + Hangout sessions that happens to
be on YouTube. It allows you to capitalize on the incomparable reach of the
video sharing network without having to spend a phenomenal amount of
money.
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During the bleaker days of Search Engine Marketing and Search Engine
Optimization, getting any kind of lead or traffic required either paid research
or a survey to source them out, and then another payment for certain parties to
funnel them to you or your site. In many cases, they were only general leads,
with a disappointing number turning out to be anything of actual quality.
This is not the case with a session done on Google
+ Hangouts. To begin with, one would not bother
to sign up and join a Hangout session if one was
not already interested in the discussion featured
in that session. The people who join have either
received an invitation they were interested in
or may have actually searched for the session
themselves by looking for promotions. Whichever
the case, these attendees are already interested,
which covers step one of getting quality leads that
later turn into real conversions.
On top of it all, these are leads that the Host of the Hangout session can
actually engage in real time conversation with, further improving chances of
turning someone who is simply interested into someone who wants to spend
their money.
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The great thing about the internet is that you can market to just about everyone
on the face of the Earth. The bad thing about it is that, because of the relative
anonymity, trust does not come
easily. Don't expect people to
immediately buy from you if they
don't know who you are, how
reliable your product or service
is, or where you come from. Even
face-to-face sales people have this
problem. The most effective way
to get over the issue of trust is by
conversing with people at length
and engaging with them.
Google + Hangouts is an excellent platform for this, because you can present
yourself in a "no frills, no hidden agenda, here-I-am-right-in-front-of-you"
manner. You get to talk to the people attending your Hangout session directly,
giving it a personal touch. Nothing allows us to connect to others more than
putting humanity into our communication. You get to encourage them to
ask any questions they may have about you or your business, which goes a
long way to showing (1) transparency, which is always a good thing, and (2)
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authority on your subject, which gives them confidence in you. These two
things are the best ways to earn the trust of consumers, which you can further
bolster by creating open communication via the Hangout session. One of the
most common complaints people have with businesses and services is that
their customer care is difficult to talk to and even harder to connect with. A
well conducted Hangout session creates the impression that you are already
providing them with valuable customer care, even before they actually make
a purchase or a commitment to you, which further increases the chances of a
conversion.
A fantastic feature of Google + Hangouts On Air is
that you immediately get a recording on your YouTube
channel. This is an excellent way to cross promote
your session, and allows anyone not present during the
session to see it. This is, by far, a much better option
than having to pay for recordings of a video conference
or seminar, or to set up a recording of it yourself.
Even better is the fact that, because it is on YouTube, views and shares are
almost guaranteed. Since YouTube is inextricably connected to social media
giants Facebook and Twitter, shares across social media platforms are not just
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a possibility, but a certainty. These recordings may also be given out as tokens
to entice people to sign up, or teaser videos for marketing so that more people
seek out your video sessions.
Unless they’re the kind found on YouTube that were previously recorded,
Google + Hangouts are essentially done live, in real time. This means
everything done, seen, and heard during the session appears natural and
unrehearsed, unlike a pre-recorded video. This gives the host the golden
opportunity to "smuggle" in some marketing in the form of a short clip, an
image, or even a verbal cue, such as when you make an example of a brand or
business.
Because of the fact that these sessions
are active and dynamic, there is greater
retention of all things seen, heard, and
discussed. Meaning, any amount of
promotion, marketing, or advertising
done here, however small, has a much
greater chance of being retained by
the participants. This is far better than
the traditional marketing attempts
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at retention done through repetitive exposure and plugging, hoping to bank on
rote memory. Because the participants are active and engaged in the
discussion, brand association with whatever they learned and experienced is
exponentially greater. This means that if you talk about a brand, participants at
the session may be able to enumerate the features or benefits you discussed by
heart, making them living, breathing vehicles of marketing who can spread the
message with conviction instead of as a paid spokesperson.
Networking is one of the most essential ways to create a presence in the
business industry. Apart from allowing you to find like-minded individuals
and similar businesses, it also allows you to create a working relationship with
potential partners or even other companies. Quality networking, however,
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requires that you first work your way into certain groups before you win the
confidence of your would-be network partners.
Google + Hangouts, apart from just helping you seek out potential business or
sales leads and eventual conversions, also allows you to create a viable venue
to meet and greet other business people.
Not only does this save time, money, and
effort as compared to actually going out and
meeting people who may or may not agree to
network with you, but it also shows potential
partners how savvy you are when it comes
to online communications and business. A
Hangout session to make introductions to
one another is a tactful move, as it provides
just enough of a presence to allow everyone appropriate introductions and
preliminary communications. It also affords everyone the luxury of getting
a "feel" for each other without it being overtly seen. This paves the way for
smoother talks later on.
For people who like to hear others talk to get a better understanding of their
character, a Hangout session is ideal. It allows the next best thing to a face-to-
face without having to be in the same room with someone you may or may not
agree to network with.
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When you give instructional talks, mini-seminars, or training at your Google
+ Hangout sessions, they can be made into the best premium takeaways you
can ever give out to your subscribers. The recording feature found in Google
+ Hangouts On Air can be used to record the entire event, which you can later
edit, cut, or re-purpose into whatever you
may need, such as teaser clips to show
prospective participants what they stand
to gain if they sign up with you, step-by-
step lessons for attendees who would like
to go over the session once more to fully
digest all that you talked about, or simply
compile all the sessions you made into a
comprehensive library for future use.
Instead of creating a separate video for these purposes, the recording of the
actual Hangout session could prove to be much better, since there is already
an active dialogue going on where participants may have asked pertinent
questions that other viewers may also want to know. This is, without a doubt,
the most cost-efficient takeaway you can offer your subscribers, as you have a
ready-to-view, customizable video recording.
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Video is the undisputed preference for media that is
most effective in delivering any kind of message to
participants. This is because video engages multiple
senses simultaneously, creating a better chance that
you have a captive audience, as compared to plain audio
recordings or reading materials that your prospective
audience could just set aside. Google + Hangouts is an
excellent opportunity to capitalize on the power of video
to sustain the attention of the viewers.
The beneficial effects of video for business or monetary purposes are quite
simple, but very effective: watching videos = sustained attention, sustained
attention = excellent retention, excellent retention = conversion/sales/realized
marketing. Google + Hangouts not only let you maximize on the influential
power of video, but it is, perhaps, the most effective engagement tool to date,
because all the participants of a Hangout session are, as the name implies,
participating in it in one way or another, not just idle viewers.
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Google + Hangouts is an excellent tool for training or seminars. Apart from
being an effective venue because of the audio and video components, Google +
Hangouts can save a company quite a hefty sum. To ensure employees get the
best training possible, many companies seek out and hire professional trainers
and speakers. In cases where there are several satellite offices, some even
being abroad, the total expense to facilitate such training can be astronomical.
Using Google + Hangouts saves the company a great amount by not having to
fly the resource person to the employees to be trained. In trainings where it is
imperative that the ones being trained receive clear instruction and they really
learn what is being taught, the Hangout session is the next best thing to being
physically in a classroom, as direct conversation is easy.
Conversely, for those who make a business out of training and seminars, using
Google + Hangouts for training purposes allows them a much greater reach
and scope than when they have to conduct the session in a conference room or
auditorium, where the sheer number of attendees doesn't always provide the
best atmosphere for an effective learning experience. Even better, the Google
+ Hangouts On Air version allows recordings, which can also be later used as
training material in instances where a Hangout session is not viable.
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The choice here is very clear. We all make decision, especially nowadays,
based on costs of products we use in our business. Most of the time, we
think that cost is not a big issue because of the money we earn from our
business activities. However, we are all looking for ways to cut costs because
this results in savings to us month after month, year after year.
When comparing the costs of Google + Hangouts to GoToWebinar, it
becomes obviously clear the CLEAR WINNER is Google + Hangouts. Not only
in cost, but also in functionality and what this can do for our business day
after day, month after month and year after year.
Let’s consider a breakdown of the facts in an illustration. Only then will you
see everything more clearly and know what is best for YOU and your
BUSINESS. After all, we are in this business world to make money for our
hard work as business entrepreneurs. True?
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